The latest JTB Tourism Research & Consulting’ survey on Japanese GenZ (18 to 29 years old) travel trends finds that travel preferences are different between males and females.

The most-preferred travel among male GenZ is ‘sole travel (25.2%),’ followed by ‘travel to deepen a hobby (24.3%)’ and ‘visiting good places for posting on social media (11.7%).’ Among female GenZ, the top is ‘travel for gourmet (52.4%),’ followed by ‘visiting well-known tourist places (44.7%)’ and ‘‘visiting good places for posting on social media (22.3%).’

Regarding what they want in traveling, the top among male GenZ is ‘enjoying some alone time (21.4%),’ followed by ‘communicating with local people (11.7%)’ and ‘expanding my career and network through sharing local experiences (10.7%).’ Among female GenZ, the top is ‘enjoying spending time with families or friends (49.5%).’

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Asked what is one word to represent travel, the top answer among male GenZ is ‘hobby (15.5%),’ followed by ‘nature (14.6%)’ and ‘unordinary experiences (11.7%),’ while among female GenZ, the top is ‘good memory (32.0%),’ followed by ‘rewards for myself (24.3%).’

The survey results also show that there are gaps in honeymoon among male generations. The ratio of ‘going to honeymoon within one month after wedding’ are 26.2% among 60 years old or older, but just 5.8% among 29 years old or younger. The ratio of ‘honeymoon or wedding is once-in-a-life-time event’ is 40.8% among  60 years old or older, but 17.5% 29 years old or younger. 

Female GenZ cares for time performance 

In daily life, 41.7% of male GenZ answered ‘I do not like time I do nothing,’ while 80.6% of female GenZ ‘I want to save time to secure time to do things I like,’ and 76.7% ‘I do two things at the same time.’ The results show that females more care for time performance to use time effectively than males do.

About purposes of life, 35% of male GenZ answered ‘to pursue my speciality,’ while 45.6% of female GenZ ‘to accomplish my dream or a goal.’