WILLER MARKETING, a marketing company of WILLER, a Japanese bus operator, announced that bookings by international travelers to Japan on the booking site ‘WILLER TRAVEL’ increased by 25% in this spring break period from March 20 to April 10 2025 compared to a year ago. 

The most popular route is overwhelmingly Mt.Fuji and Five Fuji Lakes area. Also, bookings for Hiroshima, Takayama, Beppu or Yufuin, where authentic Japanese culture can be experienced, have recently increased. 

Hiroshima is particularly booked by travelers from France, Germany, U.K., and Beppu and Yufuin, hot spring destinations, booked by South Korea, Taiwan and Hong Kong. Besides, popularities for Kanazawa, Kumamoto and Sendai are rising. 

In the winter period from December 1 2024 to February 28 2025, international traveler bookings totaled about 170,000, booked by 184 different nationalities. Top five markets were China (20%), Taiwan (13.5%), South Korea (9.4%), Indonesia (8.9%) and Hong Kong (8.5%). Top five destinations were ‘Mt.Fuji and Five Fuji Lakes area,’ ‘Toya Onsen,’ ‘ Noboribetsu Onsen,’ ‘Takayama’ and Shirakawago.’ 

Bookers were 52% of females and 48% of males, and 20s accounted for 53% of the total.