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Latest News

Cherry blossom in Japan is expected to bloom earlier in this spring, and the earliest blooming may be seen in Tokyo on March 21

New amusement park ‘JUNGLIA OKINAWA’ will open on July 25 2025, differentiating prices between residents in Japan and international visitors

JTB and Airbnb Japan work together for reuse of abandoned houses to receive travelers in local regions

ANA plans to increase international flights by 8% in FY2025 to meet growing inbound travel demand

A key for 40 million international visitors in 2025 is how Japan National Tourism Organization encourages them to local regions

JAL will launch Narita-Chicago services on May 31 2025, and its group airline JTA launch its first international services to Taipei

JTB CEO talks about a business strategy in 2025, redefining its big picture of ‘Bringing People, Places and Possibilities Together’

Bookings of winter activities and experiences in Tohoku rapidly increased among inbound travelers to Japan during this year’s Chinese New Year

Kyoto City raises accommodation tax to 10,000 yen at most, expecting tax revenue of 12.6 billion yen a year

Japanese outbound travelers resulted in 13 million in 2024, about 70% of 2019

Tourism spending in Japan by international visitors exceeded 8 trillion yen in 2024, breaking the previous record in 2019

International visitors to Japan resulted in record-high 37 million in 2024, 5 million more visitors than 2019

AI suggests travel plans to avoid over-crowd in Hakone, a famous hot spring resort in Japan, developed by a local DMO and University of Tokyo

Record-high 82 taxi companies went bankrupt in Japan in 2024 mainly because of shortage of drivers and rise in fuel cost

Digital

JTB and Airbnb Japan work together for reuse of abandoned houses to receive travelers in local regions

JTB and Airbnb Japan work together for reuse of abandoned houses to receive travelers in local regions

Japan Bound

Cherry blossom in Japan is expected to bloom earlier in this spring, and the earliest blooming may be seen in Tokyo on March 21

Cherry blossom in Japan is expected to bloom earlier in this spring, and the earliest blooming may be seen in Tokyo on March 21

Japanese Travelers

Japanese outbound travelers resulted in 13 million in 2024, about 70% of 2019

Japanese outbound travelers resulted in 13 million in 2024, about 70% of 2019

Japan Domestic Travel

Cherry blossom in Japan is expected to bloom earlier in this spring, and the earliest blooming may be seen in Tokyo on March 21

Cherry blossom in Japan is expected to bloom earlier in this spring, and the earliest blooming may be seen in Tokyo on March 21

Statistics

Global Power City Index 2024 shows Tokyo remains 3rd but narrows the gap of New York as 2nd

Global Power City Index 2024 shows Tokyo remains 3rd but narrows the gap of New York as 2nd

Travel Sectors

New amusement park ‘JUNGLIA OKINAWA’ will open on July 25 2025, differentiating prices between residents in Japan and international visitors

New amusement park ‘JUNGLIA OKINAWA’ will open on July 25 2025, differentiating prices between residents in Japan and international visitors

DMOs

Kaga City in Japan works together with Uber for a ride-sharing service managed by a local DMO

Kaga City in Japan works together with Uber for a ride-sharing service managed by a local DMO

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