Latest News

HIS saw a 25% increase in overseas travel bookings during New Year’s holiday period, and the most-booked destination is Seoul

JTB works together with Singapore Airlines for new tours using the airline’s NDC channel

The first ‘Tourism Resilience Summit’ in APAC adopts ‘Sendai Statement’ to prevent and minimize crises and disasters caused by natural hazards

International guest nights increased by 50% in three urban areas and 20% in local regions in August 2024

Mitsui Fudosan of Japan will open a luxury hotel in a place associated with noble Mitsui Family, Hakone

Kyoto City is taking precautions against over-tourism, such as pre-booking of parking slots or a digital map to spread tourists, for the busiest autumn

90% of international travelers to Japan intend to visit regional areas, but less than 10% have visited there before

Yamanashi Governor talks about the prefecture’s tourism visions, saying, “Make Mt.Fuji a world-standard tourism destination.”

Outer garden of the Imperial Palace, the heart of Tokyo, is exclusively reserved as a premium event for the first time

Skyscanner Travel Trends Report 2025 finds that Japanese travelers are more interested in reset travel, immersive art and sports

Japanese GenZ value ‘onsen or sauna’ or ‘cost performance’ in their travels and prefer solo travel and short-term domestic travel

Riyadh Air, a Saudi Arabian startup airline, is ready for take-off next summer as one of the nation’s tourism strategies

JAL and Hoshino Resorts launch a joint campaign to introduce ‘a little-known but good destination’ for inbound travelers

Transactions on Visa cards by Korean travelers in Japan increase from 39% to 48% of all their spendings

43 Japanese major travel companies still struggled with a 33% decrease in sales in August 2024 over 2019

The most popular family travel destination among travelers in Asia is Tokyo. according to Booking.com survey

Japan National Tourism Organization begins digital promotions for ‘EXPO + Tourism’ in earnest, including delivery of local NFTs

‘Tourism Resilience Summit’ will be held in Sendai to discuss preparation for crisis and business continuity, joined by tourism ministers from APAC

NEC and Klook offer a package service of hotel pre-checkin and baggage delivery from an airport to a hotel

Hoshino Resorts, a Japanese hotel chain, decides to open ‘onsen ryokan’ in U.S. in 2028, serving Japanese-style hospitality

Can in-destination experiences be a trigger for inbound travelers to revisit Japan?

Japanese outbound travelers remained 70% of the 2019 level with 1.2 million in September 2024

International visitors to Japan are expected to exceed the pre-pandemic level this year with 2.87 million visitors in September

Japanese Wi-Fi router rental launches a travel brand for inbound travelers with a tagline of ‘Explore Wonderland Japan’

‘Sukayu Onsen’ in Aomori, Japan is selected as the most luxury shore excursion experience, by Cunard

Japan National Tourism Organization enhances a partnership with luxury travel consortium ‘Serandipians’

A new business of oneway rent-a-car from Narita Airport is launched to meet travelers’ needs in late night or early morning

Tokyo Shibuya and Shinjuku work together to prohibit visitors from drinking alcohol on the streets during this coming Halloween

Digital tourism promotion booth is set up at Kansai International Airport to lure international tourists to visit local areas

Japan is chosen as ‘the most attractive country’ for two straight years by readers of Condé Nast Traveler

JAL expands Inflight Wi-Fi services, offering in all international flight classes and video streaming on domestic flights

Mt.Fuji toll, the first trial this summer, totaled 300 million yen with 150,000 climbers

Tokyo Shibuya is trying to educate visitors to keep manners ahead of Halloween

Cruise Planet, a Japan’s cruise travel OTA, launches a BtoB booking system for travel agents

NTA, one of the Japan’s leading travel agents, aims to commercialize ‘space travel for everyone’ in tie-ups with a space industry startup

NAVITIME Japan, a leading navigation app provider, adds an AI-based travel planning function on the navigation website for inbound travelers

ANA sells the second ‘Airplane Graveyard’ tour to Victorville Airport in California, including inside stories by mechanics

Tourism EXPO Japan 2024, the Japan’s largest travel trade exhibition, showcases new travel values

HIS wins the highest customer satisfaction among Japanese travel companies, and ikyu.com among OTAs

Kyoto City promotes ‘hands free tourism’ to avoid over-tourism, operating dedicated bus to travelers carrying large suitcases

New Japanese tour operators who are affirmative to enter the inbound travel market have reduced mainly because of worker shortage

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024

Tourism EXPO Japan 2024 opens on September 26 with more foreign exhibitors who want more Japanese outbound travelers

The most-wanted non-alcohol beverage in Japan among travelers from Taiwan and Hong Kong is ‘milk’

Using the Murata Manufacturing’s technology, Resorttrust hotels of Japan analyzes guests’ health conditions to propose personalized wellness activities

JAL changes boarding orders for its domestic flights to more smooth way, based on a joint research with Tokyo Institute of Technology

Japan National Tourism Organization will host ‘Adventure Week’ in Tohoku area in the autumn of 2025

‘Climbing restrictions for Mt.Fuji’ by Yamanashi Prefecture resulted in a 20% decrease in climbers this summer with no days exceeding the daily limit

Guest nights in Japan in July 2024 were up 8.6% year on year, boosted by a 35% increase in foreigners

Private tours to three famous temples in Kyoto are available for limited guests in HOTEL THE MITSUI KYOTO at 400,000 yen