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International visitors to Japan reached 33.4 million in November 2024, already exceeding the annual record of 31.9 million in 2019

Co-Founders of local experience booking platform ‘GetYourGuide’ talk about how they expect the Japanese market and why

Japanese IT solution provider for accommodation launches a function to connect with overseas booking management systems

Kyoto City opens a portal site for Kyoto citizen to encourage them to understand how important tourism is

JR EAST, a Japanese railway company, launches app ‘JRE WALLET’ to provide digital pass Suica users with personalized services

Global Power City Index 2024 shows Tokyo remains 3rd but narrows the gap of New York as 2nd

Hotel satisfaction survey 2024 in Japan announces that the top is Hotel Okura in the upper up-scale category

JAL and NEC demonstrate AI-powered Carry On Baggage Analysis Solution to avoid flight delay

An Okinawa-based DMC is launched for inbound adventure travel tours across Japan in cooperation with five local DMCs

Japan Tourism Agency creates new ‘Travel Etiquette’ and ‘Tourism Pictogram’ as guidances for travelers to promote sustainable tourism

JTB estimates that Japanese outbound travelers during this coming New Year holidays will increase by 13% year on year

Canon sends stories about Japan Heritage certified by Agency for Cultural Affairs on SNS

Pet Tourism in Japan has a lot of business opportunities, as the survey results show 84% want to travel with dogs even though travel cost is higher

Japan National Tourism Organization issues ink painting NFT to promote Osaka Kansai EXPO as a gateway to travel nationwide

Uber Japan will dispatch taxies in Hakuba, Nagano, in the limited winter season to improve conveniences for international visitors

LINE Yahoo, a giant communication app in Japan, launches new solutions for business clients on ‘Connect One’ platform

Yahoo! search data about onsen destinations in Japan finds that the highest growth rate is seen in Shirabu Onsen, Yamagata

The research about over-tourism in Japan finds that 60% of all regions realize over-crowded tourists, and the biggest challenge is traffic

Yamanashi Prefecture gives up a Light Rail Transit system for ‘Mt.Fuji Railway Plan,’ changing to a rubber tire transportation system

Japanese outbound travelers in October 2024 were 1.14 million, exceeding 10 million for the first time since 2019

International visitors to Japan exceeded 30 million at the fastest rate in history with 3.31 million in October 2024

30% of foreign visitors to Japan have experienced over-tourism in traveling

Narita Airport succeeded in testing interoperability of biometric identification with Hong Kong Airport

HIS saw a 25% increase in overseas travel bookings during New Year’s holiday period, and the most-booked destination is Seoul

JTB works together with Singapore Airlines for new tours using the airline’s NDC channel

The first ‘Tourism Resilience Summit’ in APAC adopts ‘Sendai Statement’ to prevent and minimize crises and disasters caused by natural hazards

International guest nights increased by 50% in three urban areas and 20% in local regions in August 2024

Mitsui Fudosan of Japan will open a luxury hotel in a place associated with noble Mitsui Family, Hakone

Kyoto City is taking precautions against over-tourism, such as pre-booking of parking slots or a digital map to spread tourists, for the busiest autumn

More than 90% of international travelers to Japan intend to visit regional areas, but less than 10% have visited there before

Yamanashi Governor talks about the prefecture’s tourism visions, saying, “Make Mt.Fuji a world-standard tourism destination.”

Outer garden of the Imperial Palace, the heart of Tokyo, is exclusively reserved as a premium event for the first time

Skyscanner Travel Trends Report 2025 finds that Japanese travelers are more interested in reset travel, immersive art and sports

Japanese GenZ value ‘onsen or sauna’ or ‘cost performance’ in their travels and prefer solo travel and short-term domestic travel

Riyadh Air, a Saudi Arabian startup airline, is ready for take-off next summer as one of the nation’s tourism strategies

JAL and Hoshino Resorts launch a joint campaign to introduce ‘a little-known but good destination’ for inbound travelers

Transactions on Visa cards by Korean travelers in Japan increase from 39% to 48% of all their spendings

43 Japanese major travel companies still struggled with a 33% decrease in sales in August 2024 over 2019

The most popular family travel destination among travelers in Asia is Tokyo. according to Booking.com survey

Japan National Tourism Organization begins digital promotions for ‘EXPO + Tourism’ in earnest, including delivery of local NFTs

‘Tourism Resilience Summit’ will be held in Sendai to discuss preparation for crisis and business continuity, joined by tourism ministers from APAC

NEC and Klook offer a package service of hotel pre-checkin and baggage delivery from an airport to a hotel

Hoshino Resorts, a Japanese hotel chain, decides to open ‘onsen ryokan’ in U.S. in 2028, serving Japanese-style hospitality

Can in-destination experiences be a trigger for inbound travelers to revisit Japan?

Japanese outbound travelers remained 70% of the 2019 level with 1.2 million in September 2024

International visitors to Japan are expected to exceed the pre-pandemic level this year with 2.87 million visitors in September

Japanese Wi-Fi router rental launches a travel brand for inbound travelers with a tagline of ‘Explore Wonderland Japan’

‘Sukayu Onsen’ in Aomori, Japan is selected as the most luxury shore excursion experience, by Cunard

Japan National Tourism Organization enhances a partnership with luxury travel consortium ‘Serandipians’

A new business of oneway rent-a-car from Narita Airport is launched to meet travelers’ needs in late night or early morning