Statistics

The number of international visitors to Japan in August 2024 reached 2,933,000, 16.4% more than the same month in 2019 and 35% more than a year ago, marking record breaking for 7 months in a row.

Yahoo Data Solution revealed that the peak period of travel in this summer is July as a whole, while the peak period of solo travel is August. The top of the related keywords search is ‘solo travel, girls, recommendation.'

Foreigners’ guest nights in three major urban areas and in local areas was up 59.0% and 5.9% to 9.76 million guest nights and to 3.81 million guest nights respectively. The largest growth in comparison with May 2019 was seen in Ishikawa with 148.6% up.

Spending in Japan by international travelers in the second quarter of 2024 increased by 68.6% to 2,1 trillion yen compared to 2019. The highest average was seen in France with 417,536 yen per traveler.

According to ‘Leisure White Paper 2024 (preliminary),’ the performance rate of ‘domestic travel’ rose from 42.8% last year to 48.7%, which was still lower than 54.3% in 2019 before the pandemic. The performance rate of ‘overseas travel’ was just 5.3%.

‘Prefecture ranking in tourism attractions,’ revealed as one of the domestic travel survey by Jalan Research Center, that the most-satisfied prefecture in 2023 was Kagoshima, followed by Ehime and Ishikawa.

The number of Japanese outbound travelers was down 38.8% to 930,200 in June 2024 compared to the same month 2019, worse than 34.5% down in May 2024.

The number of international visitors to Japan in June 2024 reached record-high 3,135,600 on a single month basis, increasing by 8.9% compared to the same month of 2019. The total for the first half of 2024 was up 6.9% to record-high 17,777,200.

According to The Teikoku Data Bank (TDB)’ survey, total revenue of hotels and ryokans in Japan in FY2023 ending March 31 2024 is expected to reach 4.9 trillion yen, almost the same revenue as FY2019.

The number of Japanese outbound travelers was down 34.5% to 941,700 in May 2024 compared to the same month 2019, improving the reduction rate from 46.7% in April 2024.

The number of international visitors to Japan in May 2024 was up 9.6% to record-high 3,040,100 for May compared to the same month of 2019. The largest source market was South Korea with 738,800 visitors.

The total number of guest nights in April 2024 (provisionally) was up 11.9% year on year to 50.9 million, which were also up 0.5% compared to the same month of 2019, and guest nights of foreigner travelers were up 16.5% to 13.2 million.

The latest Euromonitor International survey finds that online sales of travel-related products in Japan amounted to record-high 4.7 trillion yen, surpassing 4.5 trillion yen in 2019.

Sales of 43 major travel companies in March 2024 were down 6.1% to 421.2 billion JPY compared to the same month of 2019. Sales in overseas travel were up 65.6% year on year to 116.7 billion JPY, but the result was still down 33.1% compared to March 2019.

The total amount of Japanese travel consumption was up 11.8% year on year to 4.6 trillion JPY in the 1st quarter of 2024, 3.8 trillion JPY for overnight trips (up 16.0% over 2019) and 99 million JPY for day trips (up 2.9% over 2019).

More than 90% of visitors from Taiwan and Hong Kong want to buy foods as dinner in department stores or supermarkets in traveling in Japan.

Trip.com received more travel bookings from mainland China to Japan in the first quarter of 2024 than the same period of 2019, and bookings in local areas of Japan have increased.

The number of Japanese outbound travelers was down 46.7% to 888,800 in April 2024 compared to the same month 2019.

The number of international visitors to Japan in April 2024 was up 4.0% to 3,042,900 compared to the same month of 2019. For the first four months of 2024. the total already reached 11.6 million visitors in total.

The total number of guest nights in March 2024 (provisionally) was up 8.2% year on year to 54.9 million, which consisted of 42.2 million Japanese guests (up 1.3%) and 12.7 million foreigners' guests (up 33.4%).