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More than 90% of inbound travelers intend to visit local destinations in Japan, but less than 10% have visited there before

Yamanashi Governor talks about the prefecture’s tourism visions, saying, “Make Mt.Fuji a world-standard tourism destination.”

Outer garden of the Imperial Palace, the heart of Tokyo, is exclusively reserved as a premium event for the first time

Skyscanner Travel Trends Report 2025 finds that Japanese travelers are more interested in reset travel, immersive art and sports

Japanese GenZ value ‘onsen or sauna’ or ‘cost performance’ in their travels and prefer solo travel and short-term domestic travel

Riyadh Air, a Saudi Arabian startup airline, is ready for take-off next summer as one of the nation’s tourism strategies

JAL and Hoshino Resorts launch a joint campaign to introduce ‘a little-known but good destination’ for inbound travelers

Transactions on Visa cards by Korean travelers in Japan increase from 39% to 48% of all their spendings

43 Japanese major travel companies still struggled with a 33% decrease in sales in August 2024 over 2019

The most popular family travel destination among travelers in Asia is Tokyo. according to Booking.com survey

Japan National Tourism Organization begins digital promotions for ‘EXPO + Tourism’ in earnest, including delivery of local NFTs

‘Tourism Resilience Summit’ will be held in Sendai to discuss preparation for crisis and business continuity, joined by tourism ministers from APAC

NEC and Klook offer a package service of hotel pre-checkin and baggage delivery from an airport to a hotel

Hoshino Resorts, a Japanese hotel chain, decides to open ‘onsen ryokan’ in U.S. in 2028, serving Japanese-style hospitality

Digital

Japan National Tourism Organization begins digital promotions for ‘EXPO + Tourism’ in earnest, including delivery of local NFTs

Japan National Tourism Organization begins digital promotions for ‘EXPO + Tourism’ in earnest, including delivery of local NFTs

Japan Bound

More than 90% of inbound travelers intend to visit local destinations in Japan, but less than 10% have visited there before

More than 90% of inbound travelers intend to visit local destinations in Japan, but less than 10% have visited there before

Japanese Travelers

Skyscanner Travel Trends Report 2025 finds that Japanese travelers are more interested in reset travel, immersive art and sports

Skyscanner Travel Trends Report 2025 finds that Japanese travelers are more interested in reset travel, immersive art and sports

Japan Domestic Travel

Outer garden of the Imperial Palace, the heart of Tokyo, is exclusively reserved as a premium event for the first time

Outer garden of the Imperial Palace, the heart of Tokyo, is exclusively reserved as a premium event for the first time

Statistics

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024

Travel Sectors

Yamanashi Governor talks about the prefecture’s tourism visions, saying, “Make Mt.Fuji a world-standard tourism destination.”

Yamanashi Governor talks about the prefecture’s tourism visions, saying, “Make Mt.Fuji a world-standard tourism destination.”

DMOs

Kaga City in Japan works together with Uber for a ride-sharing service managed by a local DMO

Kaga City in Japan works together with Uber for a ride-sharing service managed by a local DMO

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