Japanese Travelers
JTB estimates that Japanese outbound travelers during this coming New Year holidays will increase by 13% year on year
JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 23 2024 to January 3 2025) are expected to increase by 2% year on year to 28.5 million in total.
Japanese outbound travelers in October 2024 were 1.14 million, exceeding 10 million for the first time since 2019
The number of Japanese outbound travelers was up 22.5% year on year to 1,148,400 in October 2024, totaling 10,644,900 for the first ten months, the first over 10 million since 2019.
HIS saw a 25% increase in overseas travel bookings during New Year’s holiday period, and the most-booked destination is Seoul
HIS overseas travel bookings during the New Year’s holiday period (December 27 2024 to January 5 2025) were up 25.3% year on year. The most-booked destination was Seoul, followed by Taipei, Honolulu, Bangkok and Singapore.
JTB works together with Singapore Airlines for new tours using the airline’s NDC channel
JTB and Singapore Airlines started working together for new price-seeking tours using the airline’s NDC channel. The first collaboration tours for Singapore have been sold since November 18.
Skyscanner Travel Trends Report 2025 finds that Japanese travelers are more interested in reset travel, immersive art and sports
Skyscanner Travel Trends Report 2025 was released, providing insights of Japanese traveler trends about Art-Venture, Sport Mode and Reset Jetters which seem to be strong affinities for Japanese travelers.
Japanese GenZ value ‘onsen or sauna’ or ‘cost performance’ in their travels and prefer solo travel and short-term domestic travel
According to Booking.com survey, the ratio of Japanese GenZ who answered ‘they value onsen or sauna’ is 49%, which is higher than 32% globally. Solo travel seems to be preferred, as the survey results show that 45% of those.
Japanese outbound travelers remained 70% of the 2019 level with 1.2 million in September 2024
The number of Japanese outbound travelers was down 30.8% to 1,212,600 in September 2024 compared to the same month 2019. The numbers for the first nine months of 2024 totaled 9,496,500.
A new business of oneway rent-a-car from Narita Airport is launched to meet travelers’ needs in late night or early morning
Pathfinder, a MaaS-related service provider, has launched a oneway rent-a-car service from Narita International Airport, targeting travelers who depart from or arrive in the airport in late night or early morning.
ANA sells the second ‘Airplane Graveyard’ tour to Victorville Airport in California, including inside stories by mechanics
ANA will organize ‘Four-days Los Angeles and Victorville Airport tour’ as the second tour of ‘Airplane Graveyard’ series, following Mojave Airport. You can get up close and personal with the many planes that once served the world.
Tourism EXPO Japan 2024, the Japan’s largest travel trade exhibition, showcases new travel values
Four-days Tourism EXPO Japan (TEJ) 2024 opened on September 26, 2024 at Tokyo Big Sight, organizing symposiums, seminars, exhibitions and business meetings for outbound travel, inbound travel and domestic travel.
‘Climbing restrictions for Mt.Fuji’ by Yamanashi Prefecture resulted in a 20% decrease in climbers this summer with no days exceeding the daily limit
Yamanashi Prefecture announced the results from the Mt.Fuji climbing restrictions on Fuji Yoshida Route this summer. The number of climbers for the period was down 18% year on year to 125,287, and there were no days exceeding the daily limit of 4,000 climbers.
Guest nights in Japan in July 2024 were up 8.6% year on year, boosted by a 35% increase in foreigners
The total number of guest nights in July 2024 (provisionally) was up 8.6% year on year to 59.2 million, which were also up 14.2% compared to the same month of 2019. Guest nights of foreigner travelers were up 35.2% to 14.9 million
Travel spending in Japan by Japanese travelers was up 7.6% in the Q2 of 2024 compared to 2019
The total amount of Japanese travel spending was up 14.9% year on year to 6.5 trillion yen in the 2nd quarter of 2024. The total consisted of 5.1 trillion yen for overnight trips (up 12.3% over 2019) and 1.3 million yen for day trips (down 7.2% over 2019).
Japanese Generation Z is aware of ‘time performance’ even in planning a travel, and 25% buy air tickets one week before departure
Japanese Generation Z are aware of ‘time performance’ to save time for effectiveness in planning a travel. 25% said that they have experiences to buy air tickets one week before departures.
Japanese outbound travelers exceeded 1 million in July 2024 for the first time in the last four months
The number of Japanese outbound travelers was down 36.8% to 1,048,800 in July 2024 compared to the same month 2019, slightly better than 38.8% down in June 2024.
Sado Island in Niigata makes efforts to attract more Workation by offering train and accommodation discounts for corporations
Sado City in Niigata Prefecture has been trying to attract more Workation visitors by using ‘JRE Workation Pass, which discounts Shinkansen to Niigata City and accommodation in Sado City for companies traveling from outside of Niigata.
Japanese travelers choose a booking hotel among 7.5 choices on the average, the least in the world
The latest Hotels.con survey finds that 81% of Japanese respondents like process of selecting and booking a hotel, and Japanese travelers choose a booking hotel among 7.5 choices on the average.
44% of Japanese LGBTQ+ travelers booked travel to a LGBTQ+-friendly destination in the last 12 months
According to the latest Booking.com survey on LGBTA+ travel in 27 countries and regions including Japan, 44% of Japanese LGBTQ+ travelers booked travel to a LGBTQ+-friendly destination in the last 12 months.
Japanese solo travelers have doubled in five years, according to a Euromonitor survey to 39 countries
Euromonitor survey finds that Japan has the highest percentage of people who performed ‘solo travel.’ The percentage of people who answered "I often travel alone" in Japan was 19.2%, much higher than 7.2% globally.
LINE Yahoo search trend shows Japanese solo travelers are interested in South Korea or Bangkok in this summer
Yahoo Data Solution revealed that the peak period of travel in this summer is July as a whole, while the peak period of solo travel is August. The top of the related keywords search is ‘solo travel, girls, recommendation.'
