Japanese Travelers
Japan-USA Tourism Campaign 2026 is launched celebrating the 250th anniversary of the founding of the United States
Japan-USA Tourism Campaign 2026 starts in April 2026 to expand two-way tourism between Japan and USA, taking chances of the 250th anniversary of the founding of the United States.
What are key points of five-years ‘Tourism Nation Promotion Basic Plan’? A goal of 40 million international repeaters is included
The Japanese government accepted five-years ‘Tourism Nation Promotion Basic Plan’ from FY2026 to FY2030. What are key points of the plan?
Japanese international travelers were down 7% year on year to 1.09 million in February 2026
The number of Japanese international travelers in February 2026 was down 7.4% year on year to 1,093,300.
Expedia brand General Manager talks about their strategy in Japan and the future travel trends including the growing secondary cities
Travel Voice interviewed Tracey Weber, senior vice president and general manager of the Expedia brand, to know how Expedia sees the current Japanese market and the future travel trends.
JR East, a Japanese railway company, launches a new online booking system for Shinkansen completing a booking in as little as one minute
JR East, will launch a new online booking system for Shinkansen ‘JRE GO, which allows a user to complete a booking as little as in one minute.
The percentage of Japanese passport holders rose to 18% as of the end of 2025, and online applications increased to 36% of the total
The percentage of Japanese passport holders was about 17.8% in 2025, higher than about 16.8% a year earlier. The ratio of online applications rose from about 9% in 2024 to about 36% in 2025
Japanese domestic travel consumption was up 6% to 27 trillion yen in 2025 despite a reduction in Q4
The total amount of Japanese domestic travel consumption was up 6% year on year to 26.8 trillion yen in 2025. Travel spending a travel per traveler was up 3.8% to 48,359 yen.
Japanese international travelers were up 17.6% year on year to 1.07 million in January 2026
The number of Japanese international travelers in January 2026 was up 17.6% year on year to 1,072,600, higher growth rate than 9.6% in the previous month.
Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year
Online shopping spending to ‘travel’ was down 4.2% to 5,116 yen in December 2025 The nominal contribution rate, which indicates the impact on overall changes, was -0.72%, dragging down overall growth.
Japanese major digital wallet service ‘PayPay’ forms a partnership with Visa for cross-border payment both in Japan and globally
Japanese major digital wallet service ‘PayPay’ signed a strategic partnership with Visa to build a global PayPay ecosystem. The first global market will be U.S.
Trends in gathering travel information are structurally changing in Japan with three times more AI users
The latest JTB Tourism Research & Consulting’s survey finds generative AI is rapidly used as a method in gathering travel information, and communication method has been shifting from words to images.
What are recent Japanese overseas traveler trends? From stronger luxury movement to AI analysis of customer behavior
Skyscanner and HIS talked about the recent Japanese overseas traveler trends based on their data. Skyscanner introduced a logical travel as a new travel style to maximize cost performance.
Japanese international travelers were still down 27% to 14.7 million in 2025 over 2019
The number of Japanese international travelers in 2025 was up 13.3% year on year to 14,731,500 in total, which were still down 26.6% over 2019.
HIS, a leading travel company of Japan, becomes an official travel partner for Tottenham Hotspur FC, offering special experience programs
HIS signed an official regional partner contract with Tottenham Hotspur FC, offering game tours and special experience programs as only an official travel partner in Japan.
Japanese domestic travelers in 2026 are expected to reduce to 307 million, while international travelers to increase slightly-JTB forecast
JTB has forecasted that the number of Japanese travelers in 2026 is expected to reduce by 2.0% year on year to 323 million in total. Japanese international travelers will be up 2.6% to 15.5 million.
Tourism organizations of Japan try to create momentum toward a goal of 1 million cruise travelers
Three tourism organizations of Japan are working together for creation of momentum toward a goal of 1 million cruise travelers, making a new logo with a new catchphrase of ‘Let’s CRUSIE 1 M (Million).'
Japanese passport acquisition fee will be reduced to 9,000 yen for 10-years-valid and to 4,500 yen for five-years-valid probably in July 2026
The government will reduce the passport acquisition fee from 16,000 yen currently to 9,000 yen for a 10-years-valid passport, and from currently 11,000 yen to 4,500 yen for a five-years-valid passport.
The Japanese ruling parties specify a rise in departure tax to 3,000 yen in the Tax Reform Outline for FY2026
The Japanese ruling parties specify a rise in departure tax from 1,000 yen currently to 3,000 yen on July 1 2026 in the Tax Reform Outline for FY2026 to drive the national tourism policies.
Japanese international travelers were up 13% year on year to 1.33 million in November 2025
The number of Japanese international travelers in November 2025 was up 13.2% year on year to 1,330,000, still down 19.0% compared to November 2019.
Japanese travelers during this coming New Year holidays are estimated at 39.9 million with a 32% increase in international travelers
JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 20 2025 to January 5 2026) will be up 2.5% year on year to 39.9 million. The total amount of consumption up 8.4% to 1,986 billion yen.
