Japanese Travelers

HIS overseas travel bookings during the New Year’s holiday period (December 27 2024 to January 5 2025) were up 25.3% year on year. The most-booked destination was Seoul, followed by Taipei, Honolulu, Bangkok and Singapore.

JTB and Singapore Airlines started working together for new price-seeking tours using the airline’s NDC channel. The first collaboration tours for Singapore have been sold since November 18.

Skyscanner Travel Trends Report 2025 was released, providing insights of Japanese traveler trends about Art-Venture, Sport Mode and Reset Jetters which seem to be strong affinities for Japanese travelers.

According to Booking.com survey, the ratio of Japanese GenZ who answered ‘they value onsen or sauna’ is 49%, which is higher than 32% globally. Solo travel seems to be preferred, as the survey results show that 45% of those.

The number of Japanese outbound travelers was down 30.8% to 1,212,600 in September 2024 compared to the same month 2019. The numbers for the first nine months of 2024 totaled 9,496,500.

Pathfinder, a MaaS-related service provider, has launched a oneway rent-a-car service from Narita International Airport, targeting travelers who depart from or arrive in the airport in late night or early morning.

ANA will organize ‘Four-days Los Angeles and Victorville Airport tour’ as the second tour of ‘Airplane Graveyard’ series, following Mojave Airport. You can get up close and personal with the many planes that once served the world.

Four-days Tourism EXPO Japan (TEJ) 2024 opened on September 26, 2024 at Tokyo Big Sight, organizing symposiums, seminars, exhibitions and business meetings for outbound travel, inbound travel and domestic travel.

Yamanashi Prefecture announced the results from the Mt.Fuji climbing restrictions on Fuji Yoshida Route this summer. The number of climbers for the period was down 18% year on year to 125,287, and there were no days exceeding the daily limit of 4,000 climbers.

The total number of guest nights in July 2024 (provisionally) was up 8.6% year on year to 59.2 million, which were also up 14.2% compared to the same month of 2019. Guest nights of foreigner travelers were up 35.2% to 14.9 million

The total amount of Japanese travel spending was up 14.9% year on year to 6.5 trillion yen in the 2nd quarter of 2024. The total consisted of 5.1 trillion yen for overnight trips (up 12.3% over 2019) and 1.3 million yen for day trips (down 7.2% over 2019).

Japanese Generation Z are aware of ‘time performance’ to save time for effectiveness in planning a travel. 25% said that they have experiences to buy air tickets one week before departures.

The number of Japanese outbound travelers was down 36.8% to 1,048,800 in July 2024 compared to the same month 2019, slightly better than 38.8% down in June 2024.

Sado City in Niigata Prefecture has been trying to attract more Workation visitors by using ‘JRE Workation Pass, which discounts Shinkansen to Niigata City and accommodation in Sado City for companies traveling from outside of Niigata.

The latest Hotels.con survey finds that 81% of Japanese respondents like process of selecting and booking a hotel, and Japanese travelers choose a booking hotel among 7.5 choices on the average.

According to the latest Booking.com survey on LGBTA+ travel in 27 countries and regions including Japan, 44% of Japanese LGBTQ+ travelers booked travel to a LGBTQ+-friendly destination in the last 12 months.

Euromonitor survey finds that Japan has the highest percentage of people who performed ‘solo travel.’ The percentage of people who answered "I often travel alone" in Japan was 19.2%, much higher than 7.2% globally.

Yahoo Data Solution revealed that the peak period of travel in this summer is July as a whole, while the peak period of solo travel is August. The top of the related keywords search is ‘solo travel, girls, recommendation.'

Japan Association of Travel Agents (JATA) Japan Outbound Tourism Council (JOTC) is building a joint promotion framework with Europe Travel Commission (ETC) to address recovery of traveling to Europe, including a variety of promotions in coming Tourism EXPO Japan.

According to ‘Leisure White Paper 2024 (preliminary),’ the performance rate of ‘domestic travel’ rose from 42.8% last year to 48.7%, which was still lower than 54.3% in 2019 before the pandemic. The performance rate of ‘overseas travel’ was just 5.3%.