Tag: "DailyLifeInJapan"
80% of Japanese people are proactive about getting loyalty points in daily shopping
According to the latest NTT Docomo survey, 80.1% of 15 to 79 years old Japanese people are proactive about getting loyalty points in daily shopping. 87.1% said that it is ideal for them to accumulate points without realizing and without any efforts.
Leisure White Paper 2024 shows that the the highest performance rate among leisure activities in Japan was ‘domestic travel’
According to ‘Leisure White Paper 2024 (preliminary),’ the performance rate of ‘domestic travel’ rose from 42.8% last year to 48.7%, which was still lower than 54.3% in 2019 before the pandemic. The performance rate of ‘overseas travel’ was just 5.3%.
54% of Japanese people want tourism information directly from a destination, and ‘loyal customers’ are more found in 20s and 30s
53.6% of all want direct mails from contents holders in the tourism sector, and 39.1% in the sports and entertainment sector, according to NTTCom Online Marketing Solutions' survey on ‘D2C (Direct to Consumer) .
Osaka Kansai EXPO 2025 launches its three unique digital money experiences in its official Digital Wallet
Digital money ‘MYAKU-PE!, ‘ loyalty point service ‘MYAKU-PO!’ and the original NFT ‘MYAKU-N!’ have been launched as new digital functions of ‘EXPO 2025 Digital Wallet.’
Japanese remote workers in Tokyo remain 40% with more hybrid-typed works combing with coming into office
The ratio of employed remote workers in Japan decreased from 26.1% in FY2022 to 24.8% in FY2023. In Tokyo Metropolitan area, the ratio remained about 40%.
Spare-time job offerings by hotels in Japan reached record-high in December 2023 due to serious labor shortage
Timee, a spare-time job matching platform, revealed that the number of spare-time job offerings by hotels increased by about 4.2 times in December 2023 compared to a year ago. it resulted from serious labor shortage in the hospitality industry in Japan.
SNS and map app are more used as tools for collecting tourism information among Japanese travelers, and AI is more used during traveling
JTB Tourism Research & Consulting reported the survey results about usage of smartphone and travel spending in Japan. SNS is widely used not only for consumption-related information but also for news or current affairs.
Japanese people who prefer to be alone has significantly increased across all generations, with 54% saying they prefer to be alone
The ratio of Japanese people who prefer to be alone was 56.3% in 2023, 12.8 higher points than 1993. The ratio of those who prefer to be alone rose across all generations.
Online dealings of travel services in Japan was up 70% year on year to 2.4 trillion JPY in FY2022
The market scale of e-commerce by consumers (BtoC-EC) expanded to 22.7 trillion JPY in FY2022 ending March 31 2023 from 20.7 trillion JPY a year ago. The market scale of online dealings for travel services. except business trips, was up 68% to 2.4 trillion JPY.
Job-hunters for tourism in Japan increased by 1.8 times in June 2023 compared October 2022, when travel restrictions were eased
Indeed, a job hunting search platform, revealed that job-hunters for tourism-related jobs in Japan increased by 1.8 times in June 2023 compared to October 2022, when the nationwide travel support program started.
‘Leisure White Paper 2023’ of Japan shows the ratio of ‘priority more on leisure than on work’ rose every year to 64%
‘Leisure White Paper 2023' finds that 63.9% of Japanese answered that they put an priority more on leisure than on work. The highest ratio of leisure activity participation was seen in ‘domestic travel’ with 42.8%, 10 % higher than 2021.
Wealthy population in Japan is estimated at 1.5 million households, including 90,000 super-rich people
Wealthy population in Japan is estimated at 1.49 million households in 2021, who hold financial assets of 364 trillion JPY in total, according to Nomura Research Institute (NRI).
Willingness to consume among Japanese consumers is the highest in the last five years, boosted by willingness to travel
The consumption willingness index in February 2023 rises by 1.7 points to 44.6 points, which is the highest in the last five years, particularly boosted by higher willingness to travel.
The leisure market of Japan shrank by 23% in 2021 compared to 2019, according to Leisure White Paper 2022
‘Leisure White Paper 2022’ in Japan says that domestic leisure travel dropped from top in 2019 to 4th in 2020 and to 6th in 2021 among major leisure activities, and travelers reduced from 33.9 million in 2020 to 32.2 million in 2021.
Travel-related online shopping by Japanese households in July 2022 increased by 2.4 times year on year
Online shopping spending a Japanese household in July 2022 was up 20.4% year on year to 21,940 JPY a month, and travel-related spending was up 2.4 times to 3,595 JYP a household.
Japanese young generation is motivated by ‘a sense of togetherness’ or ‘local unique experience’ for participation in an event
Consumer Affairs Agency of Japan reported that Japanese young generation is more motivated by ‘a sense of togetherness’ or ‘one-time experience’ for participation in an event or an experience.
More Japanese travelers see video sharing sites and SNS as travel information sources
The most popular travel-related website as of June 2022 was jalan.net, followed by Rakuten Travel and JAL. All of the top 10 sites increased unique users compared to a year ago,.Users of video sharing sites and SNS as travel information sources increased even compared to 2019.
Works from home in Tokyo reduced to 55% in June 2022, while three days or longer a week slightly increased
The ratio of works from home in companies with 30 or more employees in Tokyo reduced to 54.6% in June 2022 from 56.7% in May 2022.
Japanese teleworkers have been increasing amid the pandemic, as the survey says 45% telework more than once a week
The Ministry of Land, Infrastructure, Transport and Tourism's survey finds that the ratio of Japanese teleworkers more than once a week was 43% in December 2021, when COVID-19 cases reduced nationwide, and 45% in March 2022.
GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping
The survey results show a decrease in Generation Z who has good chances to buy their preferable merchandise in physical shops, as the ratio drops from 37.1% in 2019 to 18% in 2021, but the top place to purchase is still physical shops with the ratio of 53%.
