Tag: "SNS"
SNS and map app are more used as tools for collecting tourism information among Japanese travelers, and AI is more used during traveling
JTB Tourism Research & Consulting reported the survey results about usage of smartphone and travel spending in Japan. SNS is widely used not only for consumption-related information but also for news or current affairs.
ANA, JAL and railway companies develop a joint tourism campaign ‘Welcome Back Tokyo’
ANA, JAL, JR Tokai, JR East and Tokyo Metro is developing a joint tourism campaign ‘Welcome Back Tokyo,' offering gift opportunities on Instagram and Twitter.
The most popular internet services in Japan are Yahoo! Japan in users and YouTube in usage time
The top internet service was Yahoo! Japan with the reach rate of 68.9% a month, followed by Goggle with 65.1%, according to Nielsen Digital’s ‘Tops of 2021: Digital in Japan’ ranking.
Japanese GenZ tends to use Instagram bookmark for travel destination search and SNS for information gathering
The most used information-gathering tool by Japanese GenZ was SNS (69.8%) in 2021, replacing TV (40.8%) in 2014, and users of mail apps reduced from 64.7% to 42.6%, while users of music and video apps remarkably increased from 39.8% to 70.6%.
