Hakuhodo’s ‘EC Life Survey 2023’ finds that the ratio of Japanese people using EC websites for shopping in 2022 was 83.6%, and 64.4% used it more than once in a month. More 20 years old or younger bought daily consumer goods on EC websites.
発表資料より
The survey also discovered that personalization or customization was more preferred than before, as high appreciations were seen in ‘customization for preferable product specification,’ ‘recommendation of goods suitable to my taste by AI’ or ‘plentiful descriptions or stories behind product developments.’
発表資料より
