HIS, one of the biggest travel companies in Japan, and Terroir and Tradition Japan, a food trading firm, established a partnership body ‘Fooravel & Delivalue’ to deliver information on a variety of Japanese foods particularly in Europe with a purpose to encourage international travelers to visit Japan after COVID-19.
HIS itself already opened a food shop in Berlin in February 2021 to let local people know about Japan through Japanese foods. In addition to that, Fooravel & Delivalue’ will open shops in Frankfurt, Madrid and London to sell local food and beverage products of Japan.
