60% of Japanese flight travelers and hotel guests are individuals - ADARA survey

ADARA, a data analyzer of online-booking travelers, reported that more than 60% of Japanese flight travelers & hotel guests are individuals. As shown on the graph below, 64% of travelers fly alone, 24% in couple, and 12% with their family; 61% of travelers stay alone at the hotel, 28% in couple, and 11% with their family:

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Regarding travel purposes, 68% of Japanese travelers fly for leisure and 32% for business. 49% of Japanese hotel guests stay for leisure, and 51% for business. The top departure city was Tokyo (70.5%), followed by Osaka (15.9%) and Nagoya (6.3%). The top domestic destination was also Tokyo (followed by Hokkaido and Osaka) and the top overseas destination was Taiwan, followed by Hong Kong and Seoul.

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Regarding travel planning, Japanese travelers spend on average 13.3 days before completing a domestic flight booking versus 6.4 days for a hotel booking. A flight is on average booked 49.5 days before departure.

According to ADARA's analysis, the time spent on flight and hotel bookings is shorter for an overseas travel than for a domestic travel because destinations tend to be fixed earlier in an overseas booking process. 

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Finally, the average lodging cost varies slightly with the travel purpose: 22,500 JPY for leisure versus 21,735 JPY for business.

In Japanese

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