The latest survey conducted by Values, the online activity analysis company, finds that a Japanese online travel booking sites with the most unique users in June this year was Rakuten Travel (approx. 11.4 million UUs), followed by jalan.net (approx. 9.44 million UUs), Yahoo! Travel (approx. 9.5 million UUs), JAL (approx. 5.32 million UUs) and ANA (approx. 5.23 million UUs).
Top ten booking sites in terms of unique users are as follows:
The largest year-on-year growth rate of unique users was found in yukoyuko,net (+41%), followed by Booking.com (+31.9%), Travel.jp (+28.6%), DeNA Travel (+22.5%) and rurubu.travel (+21.8%). Among airlines, Peach Aviation saw the big growth rate (+21.1%).
Top ten booking sites in terms of growth rate of unique users are as follows:
Also, the questionnaire result in the survey finds that travel planners slightly reduced in August but increased in September in comparison with a year earlier maybe because more travelers tend to prefer to so-called Sliver Week with five consecutive holidays in September rather than busier July or August, according to Values.
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