International visitors to Japan in 2018 reached record-high 31.19 million

Japan National Tourism Organization (JNTO) reported that the number of international visitors to Japan in 2018 was up 8.7% year on year to record-high 31,191,900. Although the growth rate has been lower since 2015 with 47.1% up, the annual result in 2018 exceeded 30 million for the first time.

Combining 18.95 million Japanese overseas travelers in 2018 (+6.0%), two-way travelers totaled 51.15 million a year. 

The graph below shows the annual results of international visitors to Japan in the past decade:

inbound_total_2018_yearly

Visitors from 19 major markets, except Hong Kong, broke the previous annual records. The top market was China with 8,380,100 (+13.9%), which represented the first over 8 million in a sole market. Also, visitors from Thailand exceeded 1 million for the first time, and large year-on-year growths were found in Vietnam (+26%), Russia (+22.7%) Italy (+19.2%) and Spain (+19.1%). 

Visitors from four East Asian markets including 7.5 million from South Korea (+5.6%), 4.8 million from Taiwan (+4.2%) and 2.2 million from Hong Kong (-1.1%) accounted for around 70% of the total.

JNTO2018

The number of international visitors to Japan in December 2018 was up 4.4% year on year to 2,631,800, recovering from the downturns after a series of natural disasters in the summer. 

The graph below shows the monthly results of international visitors to Japan in 2018:

inbound_total_2018_monthly

In Japanese

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