Japan Brand Survey 2016, conducted by Team Cool Japan, a Dentsu project, finds that the top country with the highest reputation for Japan was Thailand, followed by Vietnam and Philippine. Taiwan dropped from the top a year ago to 7th this year. The survey was conducted to 20 countries for a variety of indexes, such as reputation to Japan, motivation to visit Japan, interests in Japan or areas in Japan to visit.
The top 10 countries with reputation to Japan were as follows (ranking in 2015 in parentheses):
1. Thailand (3)
2. Vietnam (1)
3. Philippine (4)
4. Singapore (7)
5. Malaysia (8)
6. Hong Kong (7)
7. Taiwan (1)
8. India (4)
9. Indonesia (-)
10. Brazil (4)
The top city to visit was Tokyo, followed by Osaka and Kyoto. The trend varies with nations, as Hokkaido was the top area to visit for China, Hong Kong, Korea and Taiwan. Interestingly, Okinawa was ranked 2nd for Hong Kong and 5th for China, Korea and Taiwan.
Popular experiences to do or to see were onsen, cherry blossom, snow, autumn leaves or ramen in Hokkaido or ocean islands, traditional foods, local foods, historic towns or World Heritage in Okianwa.
The most popular experience to do in local regions was onsen, followed by nature and cherry blossom, and local foods and traditional foods were among the top 10. In addition, Japanese garden, temple, shrine or castle were preferred.
Regarding what are superiorities in Japan, the top was robot engineering (36.7%), followed by Japanese food (34.2%) and animation/cartoon. Automobile/motorcycle, precision technology, 3D technology, audio/visual home electronics and environment technology were among the top 10.
The survey was conducted online in the period from April 25 to May 18 2016 for the following countries and regions: China (Shanghai and Beijing), Hong Kong, Korea, Taiwan, India, Singapore, Thailand, Indonesia, Malaysia, Vietnam, Philippine, Australia, U.S.A., Canada, Brazil, U.K., France, Germany, Italy and Russia. Samples were 4,000 in total, 200 each from a country or a region.
In Japanese
