JR East Japan Railway Company, the largest railway company of Japan, and Ctrip.com International, the largest OTA of China, signed a strategic partnership on April 12 2019 to work together for an increase in Chinese visitors to eastern Japan including Tohoku.
JR East Japan will provide Ctrip with tourist and transportation information in the local areas in collaboration with Japan National Tourism Organization (JNTO) and Tohoku Tourism Promotion Organization. Ctrip will sell JR East Japan railway pass and other related-products on its platform and deliver tourist information on its SNS for its members.
