Trip.com Group and Denstu signed a strategic business partnership agreement to develop tourism contents in Japan for Chinese travelers and to encourage them to visit local areas of Japan.
As the first partnership, they will launch services for luxury Chinese travelers on Ctrip, the online booking platform for the Chinese domestic market, to propose high-end local experiences.
Son Ha, Trip.com Chief Marketing Officer, said, “Japan is one of the most important base for Trip.com. The partnership with Dentsu is a new milestone for us.” Trip.com is trying to raise its awareness in Japan, using the Dentsu platform.
