JAL and Hoshino Resorts launched a joint campaign ‘Mainstream spots vs Secret spots’ for inbound travelers to Japan, delivering tourist information on 'a little-known but good destinations’ as well as mainstream tourism contents, such as cherry blossom, festival, autumn leaves or snow on each of the owned media.
Dynamic package tours combing JAL tickets and Hoshino Resorts hotels are available. Also, the instagram-posting campaign is launched to introduce attractive contents in local areas in Japan.
Through the joint campaign, JAL and Hoshino aim to encourage inbound travelers to visit local areas and to prevent over-tourism in urban areas.
