Japan Tourism Agency (JTA) is developing ‘decentralized travel’ campaign as a New Normal traveling style, encouraging to decentralize times and places for traveling particularly during the New Year holiday period.
Following the JTA initiative, travel operators are developing their original campaigns, creating decentralized travel-themed products and offering reward opportunities. JTA made an official campaign logo for travel operators, which have joined the government’s leading domestic travel recovery initiative ‘Go To Travel’ and complied with the designated infection prevention protocols.
