Japan Tourism Agency (JTA) conducted the first A-based analysis on SNS posted by international visitors to discover unknown tourist contents. Shiga Prefecture was selected as a case study destination because the prefecture has the international visit rate of 1% or lower. Selected languages for the survey were English and Chinese.
The survey tried to discover unknown tourist contents and potential tourist contents, based on the AI-analysis.
The survey results for English find that unknown tourist contents include ‘unique local experiences.’ Tourism categories in Shiga with higher value than neighbor prefectures are ‘sports’ and ‘museums,’ and tourism categories with high value than similar prefectures are ‘sports,’ ‘local products,’ ‘experiences,’ ‘festival’ and ‘shopping.’
Also, JTA made a map to depict areas with potential contents and mature contents in Shiga. The map shows that potential contents are found in the east side of Shiga primarily.
The survey results for Chinese find that seasonal sports draw attentions as unknown tourist contents. Tourism categories in Shiga with higher value than neighbor prefectures are ‘walking in a town,’ ‘museums’ and ‘nature,’ and tourism categories with high value than similar prefectures are ‘sports,’ ‘local products,’ ‘experiences,’ ‘amusement parks’ and ‘museums.’
As a result, JTA has chosen the following places as potential tourist contests.
The map below shows both potential tourist contents and mature tourist contents are found more widely in Chinese than in English.
JTA said that many unknown tourist contents are among tourist spots with high values on SNS.
