Tourism Australia (TA) announced that Japanese visitors to Australia in September 2015 increased by 18% year on year to 29,000. Expecting to have a chance to raise a market share of travel in Australia in the Japanese outbound travel market, TA is developing its promotional campaigns in Japan more actively.
The growth was mainly boosted by an increase in air seats on the Japan-Australia routes including new Haneda-Sydney and Narita-Brisbane services by Qantas Airways from August 2015. In addition, ANA will begin serving daily flights between Haneda and Sydney in this coming December. Andrew Reilly, Regional General Manager Japan at TA, commented that the new services contribute to the large growth of Japanese visitors.
“Australia is recognized again as a leisure destination with both urban and nature attractions in the Japanese market,” Reilly said. “Demand and air network are well-balanced. I believe that 2016 will be a more wonderful year for Australia.”
TA strengthens promotions for honeymoon and working holiday in addition to the ongoing two campaigns appealing high-quality food and wine in collaboration with travel retailers and on a variety of media, such as its official website, SNS, printed newspapers or TV.
In Japanese
