JTB Group has launched a cross-sectional sustainability committee and drawn up its sustainability strategy placing ‘enriched life,’ ‘environment surrounding people’ and ‘partnership’ as pripority actions.
Recognizing burdens on environment as a negative impact in the travel industry, JTB is addressing ‘Responsible Business,’ ‘ResponsibleTourism’ and ‘Responsible Value Chains,’ which JTB calls as ‘3R’ actions.
In particular, JTB is extending solutions to reduce CO2 emissions, such as CO2 Zero travel program or CO2 Zero MICE. In addition, it will grasp CO2 emission status through Scope 3 value chain by the end of FY2021 to set a global-standard goal of CO2 emission reduction in FY2022.