News

Japan National Tourism Organization drew up a three-years marketing strategy for inbound travel by 2025 to achieve the government’s goals, focusing on ‘strategy by market,’ ‘cross-market strategy’ and ‘MICR strategy.'

The average expenditure on internet by a household increased by 10.8% year on year to 21,975 JPY in April 2023. Travel expenditure on internet was up 58.7% to 4,402 JPY, close to 4,771 JPY in August 2019.

Sales of 43 major travel companies in FY2022 ended March 31 2023 doubled year on year or decreased by 36.3% over FY2019 to 2.9 trillion JPY in total. Sales in domestic travel recovered to a 6.5% reduction to 2.4 trillion JPY compared to FY2019.

The number of Japanese overseas travelers were 675,700 in May 2023, approximately 110,000 more travelers than the previous month, and the reduction rate had been small since January 2023.

the number of international visitors in Japan in May 2023 was 1,898,900, 31.5% fewer visitors than May 2019, but arrivals from eight source markets exceeded those in May 2019.

Airbnb Japan has listed a traditional architecture house called ‘Gassho Zukuri’ in the World Heritage village Gokayama in Toyama Prefecture as one of the efforts to increase a filter of ‘historical homes.’

Palace Hotel Tokyo revealed that ADR rose to 85,881 JPY in May 2023, 28,273 JPY higher than the same month in 2019. A share of international guests was 67.8%.

ANA will restart serving three flights between Narita and Perth, Australia on October 29 2023 for the first time in three years and a half since March 2020.

The Japanese government accepted ‘Tourism White Paper 2023,’ which refers to structural challenges in the travel industry. Power to earn in the tourism industry should be strengthened.

HIS succeeded in increasing sales considerably and shrinking deficit in the first six months of FY2023. The core travel business increased sales to 79.7 billion JPY from 23.5 billion JPY a year ago.

Travel-tech international conference ‘WiT Japan & North Asia’ will be held in Tokyo on July 5 and 6 2023. Kei Shibata (Venture Republic CEO) and Aya Aso (SAVVY Collective CEO), Executive Committee members, talked about what speakers are expected to discuss in the event.

The occupancy rate in Kyoto City in April 2023 was up 33.1 points year on year to 78% mainly because of rapid recovery of international visitors after the border open and the Easter vacation. The ratio of international guest nights largely rose from 37.5% in March 2023 to 55.1%.

Japanese partners for Adventure Travel World Summit Hokkaido Japan 2023 (ATWS 2023) in Sapporo from September 11 to 14. were announced. Hokkaido Governor emphasizes adventure travel must be established in Hokkaido.

According to Arival, the in-destination international conference organizer, the tour, activity and attraction market scale in APAC is likely to expand to $67 billion (about 9 trillion JPY) by 2024 and to $75 billion (about 10 trillion JPY) by 2025.

Arival, the in-destination international conference organizer announced six key trends in APAC, such as acceleration of online booking, photogenic experiences or the return of the outbound travel from China.

The 8th ‘Digital Travel APAC,’ a travel-tech international conference specializing in APAC, will kick off for three days from August 14 2023, hosted by World Business Research (WBR). Travel professionals will take about what is the future travel in APAC.

JAL will add flights for Hawaii and Guam in this summer, as it has received more bookings for the resort destinations.

The total number of guest nights in April 2023 (provisionally) was up 41.6% year on year to 47.8 million. International guest nights recovered to a 8% reduction to 10.4 million compared to April 2019.

The Japanese government approved a new action plan for inbound travel expansion, which more focuses on ‘business,’ ‘academy’ and ‘culture and arts sports and nature’

ANA NEO, a ANA Group company, opened ‘ANA GranWhale NFT MarketPlace’ to sell its original and unique NFT products as ‘ANA NFT Collection.’