Tag: "JNTO"

Japan National Tourism Organization (JNTO) has begun digital promotions for ‘EXPO + Tourism, encouraging JNTO website visitors to visit the ‘EXPO + Tourism’ tour booking website, and delivering NFTs featuring nature, foods or cultures in 10 regions.

Japan National Tourism Organization (JNTO) hosted inspection tours for luxury travel consortium ‘Serandipians’ in Hokuriku and Setouchi. Quentin Desurmont, Serandipians Chairman, who joined the tour, talked about potentiality of Japan as a luxury destination.

Japan National Tourism Organization JNTO) has decided to host ‘Adventure Week’ in Tohoku area in the autumn of 2025 in partnership with Adventure Travel Trade Association(ATTA).

‘Tourism EXPO Japan 2025’ will be held in Aichi Sky Expo in Aichi Prefecture for the first time, appealing Chubu and Hokuriku areas. Tourism EXPO Japan 2024 will open in Tokyo Big Sight on September 26 2024.

Japan National Tourism Organization (JNTO) continues focusing on sending inbound travelers to local regions in FY2024, developing large-scale campaign for 10 Asian source markets in partnership with OTAs.

Japan National Tourism Organization (JNTO) launched a special website for the Osaka Kansai Expo, expecting the Expo is an opportunity to encourage inbound tourists to visit regional areas.

According to the Japan National Tourism Organization (JNTO) survey to participants in ATWS 2023, the biggest challenge is ‘English skill of guides.’ JNTO also said that A key to send travelers to local regions is revival of direct flights from East Asia.

Four-days ‘Tourism Expo Japan 2023 Osaka/Kansai’ was held with a theme of ‘OPEN THE DOOR TO THE FUTURE,’ from October 26 to 29 2023 to showcase the future of diversified tourism industries in Japan after the pandemic.

Japan National Tourism Organization (JNTO) Dubai Office Executive Officer, Daisuke Kobayashi, talked how important the Middle East is for Japan to exploit a new luxury travel market. He said, "Middle East is the last blue ocean for Japan."

The top-prize winners of ‘The 7th Japan Tourism Award' goes to ‘Hotels on the entire railway line project’ renovating vacant houses to hotel rooms and unmanned stations to hotel receptions along the JR Ome Line.

Rieko Nakayama, Executive Vice President at Japan National Tourism Organization (JNTO), explained the current inbound travel market situation and JNTO's Inbound Marketing Strategy.

‘Tourism EXPO Japan 2023 Osaka Kansai’ will be held in Intex Osaka for four days from October 26 to 29. A main event theme is ‘Travel festival to meet the future,’ showcasing the future vision of the diversified tourism industry.

Japan National Tourism Organization drew up a three-years marketing strategy for inbound travel by 2025 to achieve the government’s goals, focusing on ‘strategy by market,’ ‘cross-market strategy’ and ‘MICR strategy.'

Japan National Tourism Organization (JNTO) drew up major action plans in FY2023 to boost full-recovery of the inbound travel market, positioning Northern Europe (Sweden, Denmark, Norway and Finland) as a new focus market.

Rieko Nakayama, Japan National Tourism Organization (JNTO) Executive Vice President, said at a press briefing that the inbound travel market has been recovering well since the Japanese border practically opened on October 11.

The number of international conferences in Japan through 2021 reduced by 86.9% year on year or 99.2% over 2019 to 29 only, and the number of participants was down 42.6% year on year or 97.2% over 2019.

Japan National Tourism Organization (JNTO) has restarted full-scale promotions to the world, following practical open of the border on October 11 2022, focusing on adventure tourism as well as higher-valued travel from Europe, U.S. and Australia particularly.

Japan National Tourism Organization (JNTO) has launched a digital promotion using the AR technology in Singapore, in which a user can enjoy virtual experience of the famous summer festival ‘Nebuta’ in Aomori Prefecture on a smartphone.

Japan National Tourism Organization (JNTO) Executive Senior Vice President Kyoji Kuramotchi talked about the next steps for rebound of the inbound travel market, expecting FIT will be opened soon. How does JNTO develop its strategies to achieve the national goals.

As soon as the FIT market is reopened, JNTO will develop a large scale of advertising campaigns to let consumers know that Japan is ready for every international tourist, as many potential international travelers seem to wait and see until FIT is allowed.