Recruit Lifestyle announced that Okinawa is No.1 prefecture in four out of all eight categories for the prefecture attractiveness quotient ranking 2020, following the last two years. Ishikawa and Fukushima become one of top 10 in the ‘local hospitality’ category from out of top 10 last year.
Okinawa is No.1 in the categories of ‘attractive souvenirs and local products,’ ‘local hospitality,’ ‘tourist spots, facilities or experiences for adult travelers’ and ‘acquisition of useful travel information in a destination.’ Among them, Okinawa is selected as the No.1 destination for ‘local hospitality’ for 15 years in a row.
In the ‘attractive accommodation’ category, Oita is the top for five years in a row, and Ishikawa is No.1 in the ‘original local foods’ category.
Top 3 prefectures in each of the categories:
Original local foods
1 Ishikawa
2 Hokkaido
3 Miyazaki
Attractive souvenirs and local products
1 Okinawa
2 Hokkaido
3 Kagoshima
Attractive accommodation
1 Oita
2 Okinawa
3 Hokkaido
Local hospitality
1 Okinawa
2 Miyazaki
3 Yamagata
Tourist spots, facilities or experiences for child
1 Chiba
2 Okinawa
3 Wakayama
Tourist spots, facilities or experiences for young
1 Chiba
2 Okinawa
3 Osaka
Tourist spots, facilities or experiences for adult
1 Okinawa
2 Chiba
3 Nara
Acquisition of useful travel information in a destination
1 Okinawa
2 Miyazaki
3 Aomori
The above survey was conducted online in the period between April 7 and 20 2020, and valid answers were 15,658.
