The Japan National Tourism Organization (JNTO)’s statistics in September 2016 finds that Japan received 44,700 visitors from Thailand (+30.0%), 21,900 from Singapore (+17.0%), 25,900 from Malaysia (+21.6%) and 17,800 from Indonesia (+38.5%). All of the monthly results were record-high for September.
The table below shows changes of visitors from the four markets in the last 12 months:
JNTO analyzed that the lower growth rate of visitors from Thailand resulted from extension of air network including Thai LCCs like Scoot and Thai Air Asia X and effective advertising campaigns. In Singapore, a sequence of holidays and a variety of events celebrating the 50th anniversary of the diplomatic partnership between Japan and Singapore particularly contributed to the growth. Malaysia and Indonesia were also boosted by sequences of holidays.
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