Japan Tourism Agency reported that guest nights in Japan increased by 6.5% year on year to record-high 504 million in total in 2015, marking the first over 500 million guest nights ever since the survey began in 2007. The total consisted of 438.5 million Japanese guest nights (+2.3%) and 65.6 million foreigner guest nights (+46.4%).
The table below shows changes of guest nights in the past five years:
By prefecture, Tokyo was the top with 59.1 million guest nights (+8.9%), followed by Hokkaido with 32.6 million (+5.2%) and Osaka with 30.4 million (+7.0%). The highest growth rate was found in Oita with 21.1% up, followed by Nagasaki with 18.6 % up and Kagawa with 17.7% up, and double-digit growths were also found in Aomori, Toyama, Ishikawa, Yamanashi, Gifu, Shiga and Nara.
The table below shows guest nights by prefecture in 2015:
Foreigner guest nights doubled in Ibaraki, Shizuoka, Mie, Shiga and Saga. The growth rate of foreigner guest nights in local regions was 59.6%, which was higher than 39.2% in three major city areas (Tokyo, Kanagawa, Saitama, Chiba, Aichi, Osaka, Kyoto and Hyogo.
By international market, China was top with 16.3 million guest nights (a share of 26.9%), followed by Taiwan with 10.5 million guest nights. The top five markets of China, Taiwan, Korea, Hong Kong and U.S.A. accounted fro 70% of the total.
The occupancy rates were 79.2% for city hotels, 74.2% for budget hotels, 56.0% for resort hotels, which were record-high, 37% for ryokans and 27.1% for simple lodges.
By prefecture, the highest occupancy rate was found in Osaka with 84.8%, and detailed rates were 89.8% for resort hotels, 86.8% for budget hotels and 86.8% for city hotels. The occupancy rate in Tokyo was 82.6%.
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