KKday JAPAN (KKday), Asia's leading experience booking platform, began offering food and beverage contents to experience Japanese food culture in collaboration with Suntory on April 15, 2025 for inbound tourists to Japan.
A special page has been published in multiple languages on KKday introducing restaurants in Osaka where you can enjoy Japanese food that goes well with Suntory's main beverage products, "The Premium Malt's," "Kakubin," "SUI," and “ROKU." The contents includes how to enjoy each product and food pairings, and promotes the charm of Japanese food culture before traveling.
In addition, through linking the system with the restaurant search and reservation platform “Tabelog," KKday, accepts reservations for restaurants that offer food and drink pairing experiences. With inbound demand expected to increase due to the ongoing Osaka-Kansai Expo, the OTA has established a system to provide a consistent service from pre-trip information gathering to reservations and experiences during the trip, mainly in Osaka City.
According to KKday's reservation data, the number of reservations in the gourmet category in Japan increased by 45% compared to the same period last year, and keyword searches such as "izakaya experience," "local beer," and "sake tasting" also increased significantly by 40%.
