JTB will acquire 40% of stocks of Panorama Tours Indonesia (PTI), the largest travel company in Indonesia, to establish a joint venture 'Panorama JTB Tours Indonesia' by merging PTI and JTB Jakarta Office. PTI has a strong sales network with 53 shops in 24 cities in Indonesia for both leisure and corporate travels.
JTB will expand the businesses for domestic and overseas travels including for Japan in Indonesia, the largest country with a population of 250 million in Southeast Asia and a promising tourism market in the future.
Panorama JTB Tours Indonesia particularly focuses on the following three business fields:
Expansion of leisure travels from Indonesia under Panorama JTB brand, using the PTI network, web and mobile solutions
Expansion of MICE and BTM for global companies in Indonesia including Japanese companies and local companies
Enhancement of travels for Japan by Indonesian travelers by sending them to local regions in Japan
The merger is one of the JTB’s global strategies to become No.1 travel company in Asia, for which for which JTB has expanded its businesses in Asia through extension of office network, launch of joint ventures and M&A.
