JTB and LEGOLAND Japan have signed an official marketing partner contract for LEGOLAND Japan in Nagoya, which will open on April 1 2017. The theme park consists of seven theme areas with 40 or more sorts of rides, shows and attractions, using 17 million lego blocks and 10,000 lego models. Target audiences are two to 12 years old and their families.
According to the contract, JTB and LEGOLAND jointly develop marketing activities and create package tours. JTB has already announced a new product ‘Travel to LEGOLAND Japan’ including a skip-the-line service for the large-scale attraction Submarine Adventure and ‘JTB Skip Pass’ packaging several attractions.
The signing ceremony picture below: Legoland Japan President Torben Jensen (left), JTB President & CEO Hiroyuki Takahashi (right)
