Japanese travel companies reduced struggled with a 28% decrease in sales in January 2025 over 2019

Japan Tourism Agency announced that sales of 43 major travel companies in January 2025 were up 3.0% year on year to 230.5 billion yen, but was still down 28.1% compared to the same month of 2019.

Sales in domestic travel were down 25.6% to 132.5 billion yen compared to 2019. Sales in overseas travel were up 17.1% year on year to 85.1 billion yen, but the result was still down 34.6% compared to January 2019.

Sales in inbound travel were up 23.2 year on year to 12.9 billion yen.

Sales in package tours in total almost halved to 48.5 billion yen In comparison with January 2019, and the number of customers was also largely down 46.9% to 1,170,247. The total consisted of 39.4 billion yen (down 39.6%) with 1,135,632 customers (down 44.2%) for domestic package tours, 9 billion yen (down 68.7%) with 26,109 customers (down 80.7%) for overseas package tours and 182 million yen (down 45.5%) with 8,506 customers (75.4%) for inbound package tours. reduced by 41.1% to 69 billion JPY with 1,596,106 customers (down 47.6%).  After the pandemic, a trend to shift from group travel to FIT seemed to be strong.

報道資料より

The top was JTB Group with sales of 79.5 billion JPY (down 23.9% over 2019), followed by NTA with 24.3 billion JPY (down 18.5%), Hankyu with 22.1 billion JPY (down 11.4%), HIS with 21.7 billion JPY (down 30.5%) and KNT-CT Holdings with 18.8 billion JPY (down 43.6%). 

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