The latest JTB Research & Consulting’s survey on Japanese overseas travel in 2016 finds that he average frequency of overseas travel (including business trips) in 2015 was 1.59 per traveler.
The departure rate of 20’s females dropped to 24.8% in 2015 from 29.3% in 2000, while the departure rates of 40’s, 50’s and 60’s males rose from the rates in 2000. JTB Research & Consulting analyzed that a main reason for the growths is an increase in business trips.
The table below shows Japanese overseas travelers by sex and age:
Regarding booking channels, online had the highest ratio of 56.4%, followed by visiting a retail shop (26%). The ratio of online bookings was higher in Tokyo, Osaka and Nagoya areas. The ratios in other areas were less than half, and the ratio of bookings in retail shops was 39.5%, 6.3 higher points than the average. A major reason for bookings in retail shops was to ask about details of travel products.
The most popular booking place was travel company with a share of 51.9%, followed by airlines (13%) and OTA (9.5%). The table below shows the ratio of booking places by region:
Asked about what you can learn from overseas tourist destinations, the most answers were ‘ideas not to destroy the scenery. Another answers, for instance, included ‘A luggage delivery service is convenient’ in Switzerland and ‘City scenery is beautiful because electric wires or poles are underground’ or ‘old buildings are fashionably renovated’ in France.
In Japanese
