The Japan National Tourism Organization (JNTO)’s statistics for September 2017 reveal that Japan received 678,300 visitors from China (+29.9% year on year), 165,500 from Hong Kong (+26.4%), 556,900 from South Korea (+29.3%), and 347,800 from Taiwan (+0.1%). The total number of visitors for September (5,218,000) was a record high; last year’s result was 5,090,000.
The graphs below illustrate the changes in the number of visitors from the four markets considered during the last 12 months:
According to JNTO, the large year-on-year increase in the number of visitors from South Korea mainly results from the extension of the LCC network and from effective promotional campaigns for autumn. The Chinese market particularly benefited from an increase in FIT thanks to the the easing of visa rules and from an increase in cruise ships visiting Japan. The Taiwan market was still active despite a reduced air capacity due to typhoons. For Hong Kong travelers, Japan was recognized as a safe leisure destination.
