The latest Nelsen survey on smart phone apps used by Japanese finds that the number of apps a Japanese uses one time or more a month is 30 on average, three more apps than the previous survey in 2014. Also, the numbers of apps used two times or more and 10 times or more a month increased to 22 and 12 respectively.
By category, the most frequently-used apps were entertainment apps with 6.9 a month, however the number reduced from 7.1 a month two years ago. E-commerce apps used a month increased from 1.7 apps two years ago to 2.8, mainly boosted by expansion of the flea-market app market. Communication apps used a month were 2.5, the same as two years ago.
In comparison of the number of apps used a month between heavy users and light users, apps used ten times or more a month by a heavy user were 18, while four by a light user. The highest use rate app was LINE for both heavy (90%) and light users (41%). For heavy users, the second highest use rate app was Pokemon Go (48%), followed by Twitter (47%) and Facebook (42%). For light users, popular apps were mail, portal or search tool.
In Japanese
