Japan Bound

Canada Westjet began serving Narita-Calgary flights as its first transpacific route, expecting to attract more Japanese leisure travelers

Canada Westjet began serving Narita-Calgary flights as its first transpacific route, expecting to attract more Japanese leisure travelers

Westjet of Canada began serving three flights a week between Narita and Calgary on May 1 2023. Travel Alberta has a marketing plan to appeal indigenous tourism as well as World Heritages, nature or foods for Japanese travelers.
Japan is the most-searched destination in APAC for this summer on Google Flight

Japan is the most-searched destination in APAC for this summer on Google Flight

Google unveiled top 10 most-searched destinations departing from Japan and APAC for this summer. The most-searched destination departing from APAC was Japan.
Japan National Tourism Organization accelerates actions for full- recovery of the inbound travel market

Japan National Tourism Organization accelerates actions for full- recovery of the inbound travel market

Japan National Tourism Organization (JNTO) drew up major action plans in FY2023 to boost full-recovery of the inbound travel market, positioning Northern Europe (Sweden, Denmark, Norway and Finland) as a new focus market.
International arrivals were 1.82 million in March 2023 particularly boosted by U.S. and Australia

International arrivals were 1.82 million in March 2023 particularly boosted by U.S. and Australia

The number of international visitors in Japan in March 2023 was record-high1,817,500 since the pandemic. Visitors from U.S. (203,000) and Australia (45,200) exceeded the results in March 2019.
Spending in Japan by international traveler in the first quarter of 2023 exceeded 1 trillion JPY, despite reduction of shopping cost

Spending in Japan by international traveler in the first quarter of 2023 exceeded 1 trillion JPY, despite reduction of shopping cost

Spending in Japan by international travelers for the first quarter of 2023 was estimated at 1.01 trillion JPY. Shopping cost largely reduced from 413.5 billion JPY to 241.7 billion JPY.
Airbnb Japan partners Kansai Tourism Bureau for inbound tourism promotions toward Osaka Kansai EXPO 2025

Airbnb Japan partners Kansai Tourism Bureau for inbound tourism promotions toward Osaka Kansai EXPO 2025

Airbnb Japan signed a comprehensive partnership agreement with Kansai Tourism Bureau for home-sharing-based tourism promotions targeting international visitors for Osaka Kansai EXPO 2025.
Chinese travelers entering Japan are no longer required negative certificate on April 5

Chinese travelers entering Japan are no longer required negative certificate on April 5

With a three-jabs vaccination certificate, Chinese travelers entering Japan are no longer required PCR-negative certificate 72 hours before departure, and it will be lifted completely when the legal infection status of COVID-19 is lowered to Level 5 in May.
The Japanese government approves a new basic tourism promotion plan to seek quality  of travelers rather than the numerical goal in the inbound travel market

The Japanese government approves a new basic tourism promotion plan to seek quality of travelers rather than the numerical goal in the inbound travel market

The Japanese government approved a new three-years basic tourism promotion plan to seek quality of travelers rather than the numerical goal, promoting 'Sustainable tourism,’ ‘Expansion of local spending’ and ‘Encouragement to send inbound travelers to local regions.’
Hong Kong-based experience booking platform Klook CEO reveals Japan was the top destinations in sales in 2022

Hong Kong-based experience booking platform Klook CEO reveals Japan was the top destinations in sales in 2022

Ethan Lin, Hong Kong-based local experience booking platform ‘Klook’ CEO and Co-founder, recently visited Japan to talk about the current market trend of inbound travel to Japan.
JTB partners a health-tech company to strengthen medical tourism for luxury inbound travelers to Japan

JTB partners a health-tech company to strengthen medical tourism for luxury inbound travelers to Japan

JTB signed a contract with Smart Health Net to develop medical tourism for luxury inbound travelers to provide high-grade comprehensive medical services for inbound travelers.
International arrivals recovered to 1.5 million with more arrivals from Singapore and Middle East than 2019

International arrivals recovered to 1.5 million with more arrivals from Singapore and Middle East than 2019

The number of international visitors in Japan in February 2023 was 1,475,300. Visitors from some source markets, such as Singapore or Middle East, were more than 2019.
Japanese government has eased entry restrictions from mainland China and allowed airlines to fly to local airports since March 1

Japanese government has eased entry restrictions from mainland China and allowed airlines to fly to local airports since March 1

The Japanese government has eased temporary entry restrictions from mainland China and has allowed airlines to operate or increase flights from mainland China to local airports since March 1 2023.
Kansai Tourism Bureau partners with Mastercard to accelerate digital payment for tourists in Osaka Expo 2025

Kansai Tourism Bureau partners with Mastercard to accelerate digital payment for tourists in Osaka Expo 2025

Kansai Tourism Bureau signed MOU on strategic partnership with Mastercard to accelerate digital payment in 10 prefectures in the Kansai area toward the Expo 2025 Osaka Kansai.
More than 1 million out of 1.5 million international travelers in total visited Japan from East Asia in January 2023

More than 1 million out of 1.5 million international travelers in total visited Japan from East Asia in January 2023

The number of international visitors in Japan in January 2023 was 1,497,300, out of which more than 1 million travelers visited from East Asia. Top source market was South Korea with 565,200 visitors.
Japan Tourism Agency shows drafts of the new national tourism policy by 2025, focusing on consumption goals rather than numerical goals

Japan Tourism Agency shows drafts of the new national tourism policy by 2025, focusing on consumption goals rather than numerical goals

Japan Tourism Agency proposed drafts of new Basic Act for Promoting a Tourism-Oriented Country by 2025, focusing on quality improvement rather than an increase in quantity, having three strategy pillars.
Japanese guests nights in December 2022 were up 8.3% even compared to 2019, and international guest nights recovered to a 35% decrease

Japanese guests nights in December 2022 were up 8.3% even compared to 2019, and international guest nights recovered to a 35% decrease

the total number of Japanese guest nights in December 2022 (provisionally) was up 5.8% year on year to 41 million, and international guest nights were up 1695.8% year on year to 5.9 million.
JNTO recognizes a key for recovery of the inbound travel market is demand-supply balance of air seats

JNTO recognizes a key for recovery of the inbound travel market is demand-supply balance of air seats

Rieko Nakayama, Japan National Tourism Organization (JNTO) Executive Vice President, said at a press briefing that the inbound travel market has been recovering well since the Japanese border practically opened on October 11.
The Japanese leading travel company forecasts 21 million inbound travelers and 8.4 million outbound travelers in 2023

The Japanese leading travel company forecasts 21 million inbound travelers and 8.4 million outbound travelers in 2023

JTB has forecasted a 8.6% increase in domestic travelers to 266 million, a 189.7% increase in outbound travelers to 8.4 million and a 450.6% increase in inbound travelers to 21 million in 2023.
Spending per international traveler in Japan in the last three months of 2022 exceeded the pre-pandemic level

Spending per international traveler in Japan in the last three months of 2022 exceeded the pre-pandemic level

Spending in Japan by international travelers for three months from October to December 2022 was estimated at 595.2 billion JPY. Spending per international traveler was up 24.6% to 212,000 JPY even compared to three years ago.
International arrivals in Japan in December 2022 were 1.5 times more than the previous month, totaling 3.8 million in 2022

International arrivals in Japan in December 2022 were 1.5 times more than the previous month, totaling 3.8 million in 2022

The number of international arrivals in Japan in 2022 was 3,831,900, which were 88% fewer arrivals than 2019. In December 2022, arrivals were up 1.5 times to 1.37 million compared to November. The largest source market in December 2022 was South Korea with 456,100 visitors.