Japan Domestic Travel
Japan Travel and Tourism Association opens a comprehensive tourism database covering 1,741 local regions nationwide
Japan Travel and Tourism Association opened a new tourism information website ‘JAPAN 47 GO’ containing about 110,000 local tourism attractions and experiences in 1,741 local regions nationwide.
Travel spending in Japan by Japanese travelers recovered to the 2019 level in Q4 of 2022
The total amount of Japanese travel consumption was just down 0.6% year on year to 5.1 trillion JPY in the 4th quarter of 2022(October to December 2022), compared to the same period of 2019.
Japan Tourism Agency shows drafts of the new national tourism policy by 2025, focusing on consumption goals rather than numerical goals
Japan Tourism Agency proposed drafts of new Basic Act for Promoting a Tourism-Oriented Country by 2025, focusing on quality improvement rather than an increase in quantity, having three strategy pillars.
Japanese guests nights in December 2022 were up 8.3% even compared to 2019, and international guest nights recovered to a 35% decrease
the total number of Japanese guest nights in December 2022 (provisionally) was up 5.8% year on year to 41 million, and international guest nights were up 1695.8% year on year to 5.9 million.
The most popular onsen destination in Japan is unchangeably Atami for the Japanese OTA Rakuten Travel users
The most popular onsen destination for users is Atami, followed by Beppu in Oita Prefecture, for Rakuten Travel, one of the leading OTAs in Japan.
The Japanese leading travel company forecasts 21 million inbound travelers and 8.4 million outbound travelers in 2023
JTB has forecasted a 8.6% increase in domestic travelers to 266 million, a 189.7% increase in outbound travelers to 8.4 million and a 450.6% increase in inbound travelers to 21 million in 2023.
Hong Kong-based local experience booking Klook sells a package pass of Tokyo subway and several activities
Hong Kong-based local experience booking platform ‘Klook' have begun selling ‘Klook Pass Tokyo & Tokyo Subway Ticket’ combining activities in Tokyo and one-day pass for 13 subway lines in Tokyo.
More than 60% of Japanese Generation Z do not want to drive in Okinawa, and 80% want to use public transportation
62.9% of Generation Z living in Tokyo or Osaka areas answered that they do not want to drive in Okinawa. 83.3% of those want to use public transportation in Okinawa, according to Okinawa Convention & Visitors Bureau (OCVB)’ survey.
Bullet train Shinkansen can be chartered as an event venue with a variety of surprising options-JTB
JTB, the Japanese leading travel company, has started selling ‘Chartered Shinkansen Package’ for a group, expecting that Shinkansen can be an unique venue for an original event.
The No.1 searched destination in Japan on NAVITIME is Universal Studio Japan, and event venues were more searched
According to ‘NAVITIME Spot Search Ranking 2022,' The most-searched destination was Universal Studio Japan in Osaka, surpassing Tokyo Disneyland as 2nd.
Japanese travelers are estimated at 21 million domestically and 150,000 internationally during this coming New Year holidays - JTB
JTB has forecasted that domestic travelers will increase by 16.7% year on year to 21 million during this coming New Year holidays, which will be 28.2% fewer travelers than 2019, and the average travel expenses will be up 12.1% to 37,000 JPY, which will be 15.6% more than even 2019.
Kyoto City saw the post-pandemic highest hotel occupancy rate in October 2022 and 4 times more inbound travelers than September 2022
The occupancy rate of 116 hotels in Kyoto City in October 2022 was up 9.3 points over September 2022 or up 24.9 points over October 2021 to 63.7%. Japanese guest nights in October 2022 totaled 533,611, which was 12.4% more nights than September 2022.
Japanese guest nights were up 5.8% in October 2022 even compared to pre-pandemic, boosted by the travel discount program
The total number of Japanese guest nights in October 2022 (provisionally) was up 32.5% year on year to 42.1 million, which were up 5.8% even compared to October 2019. The occupancy rate was 52.6% overall, higher than 49.5% in September 2022.
Travel consumption in Japan by Japanese travelers in Q3 of 2022 recovered to a 20% decrease before the pandemic
The total amount of Japanese travel consumption was up 131% year on year to 5.3 trillion JPY in the 3rd quarter of 2022, which improved from a 26.9% reduction in the previous quarter.
Japan Tourism Agency opens a special website to boost weekdays travel
Japan Tourism Agency opened a special website to search benefited travel products for weekdays as one of “One more night in weekday’ campaigns.
Nationwide travel discount program is extended to the next year despite smaller discount rate
Japan Tourism Agency announced that the nationwide travel discount program will be extended to December 27 2022 (checkout on December 28) from originally December 21 2022 and to even the next year despite smaller discount rate.
The leisure market of Japan shrank by 23% in 2021 compared to 2019, according to Leisure White Paper 2022
‘Leisure White Paper 2022’ in Japan says that domestic leisure travel dropped from top in 2019 to 4th in 2020 and to 6th in 2021 among major leisure activities, and travelers reduced from 33.9 million in 2020 to 32.2 million in 2021.
Railway company JR West and travel company NTA jointly create a helicopter tour toward the future ‘flying car’ service
JR West Innovations and Nippon Travel Agency (NTA) are working together to create a helicopter tour product in order to improve social acceptance of the future ‘flying car’ service.
Japanese guest nights in September 2022 restored to a 5.4% decrease from pre-pandemic level
The total number of Japanese guest nights in September 2022 (provisionally) was up 70.5% year on year to 38.3 million, which were 5.4% fewer guests nights than the same month in 2019. The occupancy rate was 46.9% overall.
JTB to establish a sustainable EV-charging infrastructure, proposing neighborhood tourism contents during charging
JTB Communication Design and Terra Motors agreed to a business partnership to establish a sustainable EV-charging and tourism infrastructure and a tourism platform to provide tourist information and services in the neighborhood.
