Japan Domestic Travel
Okinawa forecasts that tourists will reduce 20% to 8.22 million in 2023 compared to 2019, as domestic tourists recover to the pre-pandemic level
Okinawa Convention & Visitors Bureau (OCVB) has forecasted that the number of tourists to Okinawa will increase by 44.3% year on year to 8.22 million in 2023. International arrivals in Okinawa are expected to reduce 65.5% to 1.02 million compared to 2019.
Experience booking platform ‘Klook’ starts selling a package of accommodation and local activities in Japan particularly for young generations
Local experience booking platform ‘Klook’ has started offering ‘Stay +,’ a package combing accommodation booking with in-destination products such as such as airport railway tickets or theme-park admission tickets.
A new medical tourism is launched in Hakuba, Nagano Prefecture Japan, in cooperation between accommodations and a local clinic
A medical tourism by collaboration by a ski resort, accommodations and a local clinic was launched in Hakuba Iwatake area in Nagano Prefecture for travelers who are concerned about their own healths.
Ministry of Tourism Japan expands a partnership with ‘Pokémon GO’ to help travelers rediscover local historic architectures
Ministry of Land, Infrastructure, Transport and Tourism has started a partnership with ‘Pokémon GO’ in three cities to help users rediscover historic architectures in local areas.
JTB luxury travel retailer ties up with Rikkyo University to create new wellness travel products
Royal Road Ginza, a JTB luxury travel retailer, ties up with Rikkyo University Wellness Research Institute to work together for creation of new wellness travel products. The first product focuses on ‘well-sleep’ and ‘onsen’ in Kamakura and Tsukiji.
The hotel occupancy rate in Kyoto City was 76.5% in June 2023 with more than half of international guests
the occupancy rate of 111 hotels in Kyoto City in June 2023 was down 4.3 points over May 2023 or up 22.2 points over June 2022 to 76.5%. The ratio of international guests was 51.2% of the total.
TOYOTA offers a new telework style ‘Ele-Work’ using an electric car, partnering a subscription-based multi-living places solution provider
TOYOTA Motor has started a campaign to experience ‘Ele-Work,’ a new telework style, together with ADDress, a subscription-based multi-place living solution provider.
JAL creates an experience-typed Workcation program in Hokkaido for corporations, including farm working or planting trees
JAL, Nokyo Tourist and Loyalty Marketing will jointly plan and sell pilot tours of an experience-typed Workcation program, including farm working or planting tree, for corporations in Bihoro Town, Hokkaido.
Japanese Agriculture Ministry launches ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights in 2025
Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) launched ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights by 2025.
The most-satisfied prefecture for tourism among Japanese travelers is Oita, and No.1 is Okinawa in hospitality and Ishikawa in local foods
Jalan Research Center survey finds that the most-satisfied prefecture for tourism was Oita, higher than 10th last year. Ishikawa is the most-satisfied prefecture for local foods, and Okinawa in local hospitality.
Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower
the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.
Tourism EXPO Japan 2023 with a theme of ‘Future’ will be held in Osaka for the first time in the past four years
‘Tourism EXPO Japan 2023 Osaka Kansai’ will be held in Intex Osaka for four days from October 26 to 29. A main event theme is ‘Travel festival to meet the future,’ showcasing the future vision of the diversified tourism industry.
Airbnb Japan lists an unique local experience staying in a traditional architecture house in the World Heritage village of Toyama Prefecture
Airbnb Japan has listed a traditional architecture house called ‘Gassho Zukuri’ in the World Heritage village Gokayama in Toyama Prefecture as one of the efforts to increase a filter of ‘historical homes.’
International guest nights remarkably recovered in April 2023, while Japanese guest nights reduced compared to 2019
The total number of guest nights in April 2023 (provisionally) was up 41.6% year on year to 47.8 million. International guest nights recovered to a 8% reduction to 10.4 million compared to April 2019.
A leading Japanese home electrical appliance retailer launches a travel company specializing in outdoor activities
Ishi Sports, one of Yodobashi Camera group, a leading Japanese home electrical appliance retailer, launched a new travel company specializing in outdoor activities.
A Japanese railway company launches a share office booking service nationwide on its own app
JR West, a Japanese railway company in western Japan, has begun offering a share space booking and payment platform service ‘+ PLACE.' About 400 bookable places are available for the service in the beginning.
JTB forecasts 24.5 million domestic travelers in Japan and 200,000 outbound travelers from Japan during this year’s Golden Week holidays
JTB has forecasted 24.7 million travelers in total during this year’s Golden Week holiday period from April 25 to May 5, 24.5 million domestic travelers (2% more than 2019) and 200,000 outbound travelers from Japan (78.5% fewer than 2019).
The Japanese government approves a new basic tourism promotion plan to seek quality of travelers rather than the numerical goal in the inbound travel market
The Japanese government approved a new three-years basic tourism promotion plan to seek quality of travelers rather than the numerical goal, promoting 'Sustainable tourism,’ ‘Expansion of local spending’ and ‘Encouragement to send inbound travelers to local regions.’
Nissan ties up with local DMO in Aomori to create ‘easy camping car’ tours, expecting to solve the secondary transportation issue
Nissan, one of the leading automobile companies in Japan, tied up with ‘Clan PEONY Tsugaru,’ a local DMO in Aomori Prefecture, to test use of ‘NIssan Caravan’ as an easy camping car for city tours.
Queen Elizabeth will restart Japan cruises in April 2023, stopping by Ishigaki, Hakata, Miyako, Aburatsu and Otaru for the first time
Cunard will resume Japan-based cruises of Queen Elizabeth in April 2023, stopping by Ishigaki, Hakata, Miyako, Aburatsu and Otaru for the first time.
