Japan Tourism Agency (JTA) announced on April 26 2016 an updated inbound travel promotional strategy for FY2016 starting April 1 2016, which is a base for the Visit Japan program and also toward the government’s goal of 40 million international visitors by 2020.
The strategy consists of three pillars of creation of year-round demand, decentralization of international visitors to local regions and specific targets.
JTA sets a target season by market and priority local areas for promotional campaigns. For promotional activities by target customer, JTA is particularly focusing on Europe, U.S. and Australia as priority markets, luxury travelers and student travel programs.
In Japanese
