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Tokyo is the third most powerful city globally, but has weakness in nightlife contents and high-class hotels

Accor will open 23 Grand Mercure and Mercure hotels in Japan at the same time on April 1 2024, taking over Daiwa Resort properties

Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level in September 2023

182 amusement parks and theme parks in Japan totally turned profitable in 2022 for the first time in the last three years

80% of international travelers to Japan decides in-destination itinerary before departure

JAL revises the full-year financial forecast upward due to better recovery of international passenger flights than initially expected

ANA decides to pay a dividend for the first time in five years, posting record-high revenue and operating income for the first half of FY2023

Five Japanese airlines forms an alliance for regional aviation, working together for safe operation and demand exploitation

Nara Prefecture in Japan promotes ‘Gastronomy Tourism’ with new tours in English

Japan National Tourism Organization points out the biggest challenge in adventure travel in Japan is guide’s skill for storytelling in English

Digital Wallet for Osaka Kansai EXPO is in service on November 1, naming e-money as ‘MYAKU-PE！’ and reward point as ‘MYAKU-PO！’

Tourism Expo Japan 2023 was held in Osaka to appeal tourism in Japan to the world toward EXPO 2025 Osaka Kansai

The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings

Spending in Japan by international traveler in Q3 of 2023 increased by 17% over 2019

Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019

International arrivals in Japan recovered to 2.18 million in September 2023, the same level of 2019

Japanese government approves a policy package for measures against over-tourism, emphasizing joint tourism promotions with local communities

Tourism DX on an app for rent-a-bicycle users is tested in Shimanami area, a popular destination in Japan for cyclists

Princess Cruises starts selling Yokohama-based cruises in 2025, serving 17 cruises to rediscover Japan

Air Asia X will restart serving Kuala Lumpur- Sapporo flights, expecting to carry inbound travelers from Malaysia

A leading Japanese cruise operator unveils a new luxury ship, targeting not only regular senior travelers but also new customers

Booking.com apologizes the unpaid matter to partners, explaining it results from shift to a new payment system

Celebrity Cruises restarts Japan-based cruises, expecting 30,000 passengers in 2024

Osaka Convention & Tourism Bureau installs generative AI on its official website, responding inquiries with more than 20 different languages

NAVITIME Japan navigation app clarifies which cities in Japan are getting popular among tourists from Europe and U.S.

Okinawa forecasts that tourists will reduce 20% to 8.22 million in 2023 compared to 2019, as domestic tourists recover to the pre-pandemic level

JTB Outbound Travel Report 2023 says that the Japan’s outbound travel market in 2022 was affected by weaker Yen and rise in prices in destinations

Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

JTB sells a New Year cruise tour for Guam and Saipan on a TV shopping program in ties-up with QVC Japan

Japan National Tourism Organization Dubai Office Director talks about how to attract luxury travelers from Middle East as ‘the last blue ocean’ to Japan

Japan Tourism Agency suggests concrete ideas to avoid over-tourism in the cross-ministries meeting

Yusen Cruise, a Japanese leading cruise operator, names a new ship as ‘Asuka III,’ appealing as art museum on the sea

Experience booking platform ‘Klook’ starts selling a package of accommodation and local activities in Japan particularly for young generations

Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season

International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic

The top-prize winner of Japan Tourism Award 2024 goes to ‘Hotels on the entire railway line project’ shifting a local challenge to a value

Total sales of 43 Japanese major travel companies in July 2023 were still down 30% over 2019

Online dealings of travel services in Japan was up 70% year on year to 2.4 trillion JPY in FY2022

Singapore Airlines will restore flight capacity for Japan to the 2019 level, including restart of Haneda services

A new medical tourism is launched in Hakuba, Nagano Prefecture Japan, in cooperation between accommodations and a local clinic

Adventure Travel World Summit 2023 was held in Hokkaido for the first time in Asia, joined by 750 participants from 64 countries and regions

JAL will restart flights for Kona of Hawaii Island for this coming New Year holidays, totally serving 33 flights weekly for Hawaii

A Japanese IT solution provider for accommodation links with ChatGPT to raise its multi-language AI chatbot service’s capacity

Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay

Hawaii Senator and Representative visiting Japan emphasized, “We always welcome Japanese travelers to Hawaii except wildfire-damaged West Maui.”

A cross-ministries conference for relaxation of over-tourism in Japan just started in order to sum up effective measures in this autumn

Japan Tourism Agency requests 2.2 times more budget for FY2024 than FY2023, focusing on a labor shortage issue in the hospitality industry

HIS of Japan launches a new subsidiary for Africa in Kenya to provide travelers from the world with accommodations

ANA will provide its most seats on the Honolulu route ever from December 2012 with all A380 flights