Japan Association of Travel Agents (JATA) revealed outlines of Tourism EXPO Japan 2025 Aichi/Central Japan that will be held at Aichi Sky Expo from September 25 to 28. The event theme is ‘‘Travel for Discovery and New Encounters.’ As usual, ‘Visit Japan Travel & MICE Mart 2025 (VJTM&VJMM) will also be organized by Japan National Tourism Organization (JNTO).
The organizer expects 34,000 visitors for the first two business days and 66,000 visitors for another two general days and more than 5,500 business meetings.
On September 25, a welcome reception will be organized in cooperation with nine prefectures in central Japan to showcase attractions in the region and to make networking opportunities. In addition, award ceremony of the 9th Japan Tourism Award, keynote speeches, TEJ Tourism Minister Meeting and tourism professional seminars will be organized.
Setting a goal of 1,100 exhibition booths: 500 domestic exhibitors, 380 international exhibitors and 220 others, the organizer is especially trying to increase international buyers for MICE and educational tourism.
VJTM&VJMM for the inbound travel market will probably be joined by 300 to 350 domestic sellers and 280 international buyers. JNTO will organize 12 FAM trips mainly for Chubu and Hokuriku areas after the event.
In the meantime, ‘Travel Solution Exhibition 2025’ for travel tech-companies will be co-organized as usual.
