Japan Domestic Travel

All of top 5 Japanese OTAs increased by 1.5 times or more in the first quarter of FY2022 (April to June) compared to a year ago. Top OTA was jalan.net with 13.7 million users increasing by 71%.

Japanese domestic traveler’s mindset is changing to ‘I may as well choose better travel’ amid rise in cost, according to Jalan Research Center's survey. The ratio of domestic overnight travelers was 34.1% in FY2021, 2.9 higher points than FY2020.

The most-satisfied prefecture in domestic travel was Wakayama, rising from 8th in the previous survey, followed by Okinawa as 2nd and Mie as 3rd. The most-attractive prefecture for local foods was Fukui, followed by Ishikawa and Toyama.

JTB has begun selling a sustainable flight tour to Goto Islands in Nagasaki Prefecture, using Oriental Air Bridge aircraft with the Euglena bio-jet fuel ‘Susteo’ refueled.

The Japanese government has decided to postpone “Nationwide travel support program’ due ti surge of COVID-19 BA.5 cases, though it was originally expected to start in early July, but Prefectural discount support program is extended to the end of August.

ANA, JAL and three regional airlines in Kyushu of Amakusa Airlines, Oriental Air Bridge and Japan Air Commuter have developed a joint demand-boosting campaign to give the three regional airlines’ tickets or local or original products.

JTB has forecasted that the number of Japanese domestic travelers in this summer vacation period (July 15 to August 31 2022) is expected to reach 70 million, 75.9% more travelers than a year ago or just 3.3% fewer travelers to the same period 2019.

The total number of Japanese guest nights in May 2022 (provisionally) was up 81% year on year to 37 million, 11% fewer guests nights than the same month in 2019, and the occupancy rate was 46.7% overall, higher than 43.2% in April 2022.

95.6% of Workcation experiences in Okinawa answered that they want to come back again for Workcation. Regarding hurdles for Workcation, the most answers were found in ‘cost.'

ANA, JAL, JR Tokai, JR East and Tokyo Metro is developing a joint tourism campaign ‘Welcome Back Tokyo,' offering gift opportunities on Instagram and Twitter.

Domestic tourism campaign will be extended from within the six designated regional blocks currently to the whole nation in early July 2022, financially supporting up to 8,000 JPY a night for travels using public transportation and up to 5,000 JPY a night for other travels.

The total number of Japanese guest nights in April 2022 (provisionally) was up 49.8% year on year to 33.3 million, and the occupancy rate was 43.2% overall, 21.8 lower points than 2019.

Travel magazine ‘Jalan' survey finds that the best ‘must-go-flower park’ in Japan is ‘Ashikaga Flower Park’ in Tochigi Prefecture, a well-known park for spring wisteria.

Okinawa Convention and Visitors Bureau (OCVB) announced its forecast to increase incoming tourists for the first three months of FY2022 (April to June 2022) by 113.7% year on year to 1,187,000.

ANA X and ANA Business Jet, ANA Group companies, have joined ‘Travel concierge services for luxury travelers’ program to launch ‘nfinity,’ a travel concierge brand, which is engaged in development of unique and rich experiences.

The Tokyo Chamber of Commerce and Industry (TCCI) Tourism Committee compiled requests for tourism recovery in Japan, including effective operation of ‘Go To Travel’ and extension of the program.

Yokohama City started ‘Find Your YOKOHAMA Campaign’ as a tourism recovery support program to discount travel attractions for travelers from neighboring prefectures except Tokyo.

the total number of Japanese guest nights in February 2022 was up 34.4% year on year to 23.4 million, and the occupancy rate was 34.5% overall, 27.4 lower points than 2019.

JTB has forecasted that Japanese domestic travelers are expected to increase by 68.4% year on year to 16 million during this coming Golden Week period (April 25 to May 5). Total spending is estimated at 552 billion JPY. Younger generation especially intends to travel.

According to a survey by Jalan Research Center of Recruit, 24.4% of all respondents performed day trips in the past year from September 2020 to August 2021. The ratio of 20s males particularly was as high as 41%.