Japanese Travelers

The number of Japanese overseas travelers were 675,700 in May 2023, approximately 110,000 more travelers than the previous month, and the reduction rate had been small since January 2023.

JAL will add flights for Hawaii and Guam in this summer, as it has received more bookings for the resort destinations.

the number of Japanese overseas travelers were 560,200 in April 2023, 66.4% down compared to April 2019 (1,666,546 travelers).

According to TrustYou, a word-of mouth analyzer, top 10 prefectures in Japan collecting good word of mouth for accommodations changed after 2020.

Veltra, a Japanese local experience booking platform, has started a joint promotion for bus tour ‘Land Cruise’ that is operated by Europemundo Vacations, a JTB Group company.

Japan Association of Travel Agents (JATA) has started a half-price support for acquisition of an passport to boost overseas travel demand in this summer.

Japan Tourism Agency (JTA) and Japan Association of Travel Agents (JATA) launched an outbound travel initiative called ‘Now, Overseas Travel!' to recover the outbound travel market, including half-price support for acquisition of a passport by JATA.

The total number of guest nights in March 2023 (provisionally) was up 48.6% year on year to 49.7 million, which were down just 2.8% even compared to March 2019.

Westjet of Canada began serving three flights a week between Narita and Calgary on May 1 2023. Travel Alberta has a marketing plan to appeal indigenous tourism as well as World Heritages, nature or foods for Japanese travelers.

Google unveiled top 10 most-searched destinations departing from Japan and APAC for this summer. The most-searched destination departing from APAC was Japan.

HIS has received 20 times more overseas travel bookings during this coming Golden Week holiday period. The most-booked destination is Seoul, followed by Taipei and Honolulu.

The number of Japanese overseas travelers were 694,300 in March 2023, approximately 150,000 more travelers than the previous month, but still 64% down compared to March 2019.

JTB has forecasted 24.7 million travelers in total during this year’s Golden Week holiday period from April 25 to May 5, 24.5 million domestic travelers (2% more than 2019) and 200,000 outbound travelers from Japan (78.5% fewer than 2019).

Japan Association of Travel Agents (JATA) launched a year-round promotion project to boost outbound travel demand, including social media posting campaigns and also a financial support for acquisition of new passports.

Expedia's the most-searched destinations by Japanese consumers for this coming Golden Week finds that six overseas destinations, such as Taipei, Bangkok or Seoul, are ranked among top 10.

According to Rakuten Travel survey, the most answers of paying attention to sustainability in traveling is found in 20s, while the least answers in 40s.The most motivated reason for changing awareness is ‘food loss or food crisis’ (45.6%).

The number of Japanese overseas travelers were 537,700 in February 2023, approximately 100,000 more travelers than the previous month.

Japan Tourism Agency drew up a policy package to recover the outbound travel market, expecting to achieve 20 million travelers, the 2019 level, as soon as possible.

the number of issued Japanese passports in 2022 was up 117.5% to about 1.37 million, but valid passports as of the end of 2022 reduced from 24 million a year ago to 21.7 million.

The total amount of Japanese travel consumption was just down 0.6% year on year to 5.1 trillion JPY in the 4th quarter of 2022(October to December 2022), compared to the same period of 2019.