Japanese Travelers
The most-searched tourist spot on navigation app NAVITIME Japan in 2023 was Universal Studio Japan for two years in a row
According to NAVITIME Japan, a Japan’s leading navigation app, the most-searched tourist spot in 2023 was ‘Universal Studio Japan.' For foreigners, the top was ‘Fushimi Inari Taisha' in Kyoto.
Total sales of 43 Japanese major travel companies in October 2023 decreased by 23% over 2019
Sales of 43 major travel companies in October 2023 were down 22.9% to 347 billion JPY compared to the same month of 2019. As sales of both domestic and overseas package tours were largely down, a trend to shift from group travel to FIT seemed to be strong.
40% of Japanese people are willing to travel overseas within a year, but they are concerned about exchange rate and security
The ratio of respondents who plan to travel overseas within a year was 40%, higher than 28% in the previous survey a year ago, according to the Sony Bank survey. The top concern was ‘exchange rate’ at 72%.
JTB forecasts total number of Japanese travelers during this coming New Year holidays will almost recover with record-high average domestic travel expenses
JTB forecasted the total number of Japanese travelers would be up 5% year on year or down 5% over 2019 to 28.6 million during this coming New Year holiday period. Domestic travelers are estimated at 28 million, and Japanese outbound travelers at 580,000.
‘U.S.-Japan Tourism Year 2024’ is launched to strengthen tourism and business exchanges between the two countries
Japan and U.S. signed a memorandum of cooperation designating 2024 as the ‘U.S.-Japan Tourism Year’ to strengthen tourism and business exchanges between U.S. and Japan, hoping to return Japan to the number two spot in terms of number of visitors to U.S.
How should the Japan’s outbound market be boosted? 23 million Japanese people intend to travel abroad
‘Symposium on Japanese outbound travel promotion’ at Tourism EXPO 2023 in Osaka focused on how the outbound travel market should be boosted, introducing market analyses by Spain, Malaysia and Thailand.
30% of Japanese people say that they want to travel abroad in the New Year holidays if they do not consider cost
According to an Expedia survey, about 30% of Japanese respondents answered that if they were able to travel without considering the cost, they would "like to travel abroad” in the period.
A Japanese traveler spent 12% more money for domestic travel in Q3 of 2023 than 2019
the total amount of Japanese travel consumption was up 15.7% year on year to 6.3 trillion JPY in the 3rd quarter of 2023 (July to September 2023). Travel spending a travel per traveler was up 3.3% year on year to 44,361 JPY.
Price hike and breakfast menus largely influence satisfaction to stay in hotels in Japan
Guest satisfaction rates in Japan were down 30 points for mid-scale hotels and 19 points for economy hotels in 2023 compared to the previous survey, mainly affected by price hikes. Top up-scale hotel is Hilton.
Japan’s outbound travel market continued stagnating with a 44% reduction in October 2023 over 2019
The number of Japanese overseas travelers was down 43.6% to 937,700 in October 2023 compared to the same month of 2019. The reduction rate was unchanged in the recent three months.
Tourism Expo Japan 2023 was held in Osaka to appeal tourism in Japan to the world toward EXPO 2025 Osaka Kansai
Four-days ‘Tourism Expo Japan 2023 Osaka/Kansai’ was held with a theme of ‘OPEN THE DOOR TO THE FUTURE,’ from October 26 to 29 2023 to showcase the future of diversified tourism industries in Japan after the pandemic.
The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings
Brand Research Institute' survey finds that the most-attractive prefecture was Hokkaido for 15 years in a row, and the most-attractive city was Sapporo for three years in a row.
Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019
The number of Japanese overseas travelers were 1,004,700 in September 2023, marking more than 1 million for two months in a row, but the result was still down 42.6% compared to September 2019.
JTB Outbound Travel Report 2023 says that the Japan’s outbound travel market in 2022 was affected by weaker Yen and rise in prices in destinations
JTB published ‘JTB Outbound Travel Report 2023,' saying the outbound travel market of Japan was far from full-scale recovery because of weaker Yen and rise in prices in destinations.
Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences
Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.
International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half
Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.
Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season
The number of Japanese overseas travelers were 1,201,200 in August 2023, the first over 1 million a month since the pandemic happened.
Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay
J.D. Power Japan ‘airline customer satisfaction survey 2023’ finds that the most-satisfied airline is Star Flyer. he most-affected factor to customer satisfaction is ‘flight crew’ with the ratio of 27%.
Hawaii Senator and Representative visiting Japan emphasized, “We always welcome Japanese travelers to Hawaii except wildfire-damaged West Maui.”
A Hawaii State Legislature delegate of a total of 13 members recently visited Japan to deepen economic partnership and friendship with Japan. They talked about the current condition in wildfire-damaged Maui.
Travel spending in Japan per Japanese traveler increased by 15% in Q2 of 2023 compared to 2019
the total amount of Japanese travel consumption was up 27.7% year on year to 5.6 trillion JPY in the 2nd quarter of 2023 (April to June 2023). Travel spending a travel per traveler was up 11% year on year to 41,875JPY, which were 14.6% more than even 2019.
