Japanese Travelers

The number of Japanese overseas travelers were 891,600 in July 2023, approximately 190,000 more travelers than the previous month, but the result still remained a 46.3% decrease compared to July 2019 (1,659,166 travelers).

Both ANA and JAL have had more bookings on domestic flights than a year ago and have recovered international flights bookings to 65 to 70% of 2019.

‘Leisure White Paper 2023' finds that 63.9% of Japanese answered that they put an priority more on leisure than on work. The highest ratio of leisure activity participation was seen in ‘domestic travel’ with 42.8%, 10 % higher than 2021.

The number of Japanese overseas travelers were 703,300 in June 2023, which still remained a 53.8% reduction compared to June 2019.

56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.

JTB has forecasted that a total of Japanese travelers in this summer holiday season (July 15 to August 31 2023) is expected to increase by 17.8% year on year to 73.7 million. Japanese outbound travelers is expected to increase by 114.3% year on year to 1.2 million.

‘Tourism EXPO Japan 2023 Osaka Kansai’ will be held in Intex Osaka for four days from October 26 to 29. A main event theme is ‘Travel festival to meet the future,’ showcasing the future vision of the diversified tourism industry.

According to Expedia, searches about overseas destinations for this summer by Japanese users are 227% more than a year ago. The most-searched city is Seoul.

The average expenditure on internet by a household increased by 10.8% year on year to 21,975 JPY in April 2023. Travel expenditure on internet was up 58.7% to 4,402 JPY, close to 4,771 JPY in August 2019.

The number of Japanese overseas travelers were 675,700 in May 2023, approximately 110,000 more travelers than the previous month, and the reduction rate had been small since January 2023.

JAL will add flights for Hawaii and Guam in this summer, as it has received more bookings for the resort destinations.

the number of Japanese overseas travelers were 560,200 in April 2023, 66.4% down compared to April 2019 (1,666,546 travelers).

According to TrustYou, a word-of mouth analyzer, top 10 prefectures in Japan collecting good word of mouth for accommodations changed after 2020.

Veltra, a Japanese local experience booking platform, has started a joint promotion for bus tour ‘Land Cruise’ that is operated by Europemundo Vacations, a JTB Group company.

Japan Association of Travel Agents (JATA) has started a half-price support for acquisition of an passport to boost overseas travel demand in this summer.

Japan Tourism Agency (JTA) and Japan Association of Travel Agents (JATA) launched an outbound travel initiative called ‘Now, Overseas Travel!' to recover the outbound travel market, including half-price support for acquisition of a passport by JATA.

The total number of guest nights in March 2023 (provisionally) was up 48.6% year on year to 49.7 million, which were down just 2.8% even compared to March 2019.

Westjet of Canada began serving three flights a week between Narita and Calgary on May 1 2023. Travel Alberta has a marketing plan to appeal indigenous tourism as well as World Heritages, nature or foods for Japanese travelers.

Google unveiled top 10 most-searched destinations departing from Japan and APAC for this summer. The most-searched destination departing from APAC was Japan.

HIS has received 20 times more overseas travel bookings during this coming Golden Week holiday period. The most-booked destination is Seoul, followed by Taipei and Honolulu.