Statistics

‘Leisure White Paper 2020' shows that domestic travel was the most popular leisure activity among Japanese people for nine years in a row, and a notable trend in 2019 was an increase in subscription service users even before COVID-19.

Japanese overseas travelers was down 98.8% year on year to 20,300 in July 2020, but the monthly result doubled from 10,666 in June 2020.

JNTO reported international visitors to Japan was down 99.9% year on year to 3,800 in July 2020, and the YOY reduction was seen for ten months in a row, and the almost zero results have been seen since April.

According to the Expedia’s survey on paid holiday in 19 countries and regions, Japan is the world’s top country acquiring ‘multiple short paid holidays' with the ratio of 51%, much higher than 34% in US (2nd). More than half of Japanese also wish paid holidays every month.

Economic impact of the Rugby World Cup Japan 2019 reached 646.4 billion ($6.1 billion) JPY in total. Local consumption by spectators amounted to 388.9 billion JPY ($3.6 billion), out of which consumption by international spectators amounted to 348.2 billion JPY ($3.3 billion).

Japanese overnight travel performance rate on its travel booking site jalan.net dropped to the lowest ever of 53.6% in FY2019 ending March 31 2020, largely affected by COVID-19 in March 2020. Overnight travel expenses were down 6.1%.

The ratio of ‘no travel plan’ for this summer vacation accounts for 62%, and even domestic travel planners reduce by 22.1 points year on year to 26.6% maybe because many people still worry about spread of COVID-19.

Visitors to Japan from South Korea, China, Taiwan and Hong Kong were only 460 in June 2020, 100 from South Korea, 300 visitors from China, 50 from Taiwan and fewer than 10 from Hong Kong.

Google illustrates new search trends in Japan based on Google Trend data by July 11 2020, showing increases in searches of 'Near XX,' 'Summer vacation, what happens,' ‘light camping car' or ‘rental house.'

Japanese overseas travelers was down 99.3% year on year to 10,700 only in June 2020, and the half-year total reduced by 68.7% to 2,990,400.

International visitors to Japan was down 99.9% year on year to 2,600 in June 2020.Visitors from all of the 22 JNTO ’s targeting markets were almost zero for three months in a row.

The Mastercard survey finds that 40% of Japanese intend to reduce shopping opportunities at real stores’ amid COVDI-19, and the ratio of ‘reducing payment by cash' reached 41%.

The total number of guest nights was down 84.8% year on year to 78.1 million in May 2020, 7.67 million Japanese guest nights (-81.6%) and 140,000 international guest nights (-98.6%).

Japanese overseas travelers was down 99.6% year on year to 5,500 only in May 2020, as the outbound travel market of Japan consecutively had huge damage from COVID-19.

International visitors to Japan were down 99.9% year on year to 1,700 in May 2020. Visitors from all of the 22 JNTO ’s targeting markets were almost zero, according to JNTO.

The total number of guest nights was down 76.9 year on year to 10.8 million in April 2020 in Japan, deadly damaged by COVID-19. International guest nights were down 97.4%.

'Domestic travel' as keyword soared on Google search in May in Japan, and relevance searches with 'when' and 'support' increased maybe because of the government's initiative 'Go To Campaign.'

JNTO statistics shows that International visitors from U.S., U.K. and Australia to Japan were almost zero in April 2020 obviously due to COVID-19.

Domestic travel consumption by Japanese travelers was down 20.5% year on year to 3,347 billion JPY with a 22.3% decreases in travelers in the first quarter of 2020.

48 major travel companies were deadly hit by COVID-19 in March 2020, reducing sales of all domestic, overseas and inbound travels. Total sales in FY2019 also resulted in year-on-year reduction.