Statistics
Japanese domestic guest nights recovered well to a 20% reduction in October 2020, clearly boosted by ‘Go To Travel’ initiative
The total number of Japanese guest nights in October 2020 was down 17.2% year on year to 33 million, improving by 19 points from a 36.2% reduction in September 2020, clearly boosted by the government’s domestic travel recovery initiative ‘Go To Travel.'
Home sharing registrations in Japan have reduced due to unprofitability amid COVID-19
The number of home sharing hosts giving up their businesses reached 7,807 as of November 10 2020, according to Japan Tourism Agency, The major reason is 'Not expecting to make a profit' amid the COVID-19 crisis with a share of 49.1%.
Japanese overseas travelers were down 98.1% to 31,000 in October 2020
The number of Japanese overseas travelers was down 98.1% year on year to 31,000 in October 2020, as the reduction rates of international flights and available seats were unchanged from the previous month.
International arrivals in Japan remained a 98.9% reduction in October 2020
The number of international arrivals in Japan was down 98.9% year on year to 27,400 in October 2020. Visitors from five markets accounted for half of the total including the most 6,200 from Vietnam (-86.7%).
48 major travel companies in Japan still struggled with a 78.9% reduction in sales in September 2020, despite the domestic travel was boosted by the campaign
Sales of 48 major travel companies unprecedentedly reduced by 78.9% year on year to 91.9 billion JPY in total in September 2020, and sales of domestic travel were down by 62.8% to 88.4 billion JPY, however, the monthly reduction rate improved from 76.3% in August.
Japanese guest nights in Japan recovered to a 37% reduction in September 2020, boosted by the domestic travel recovery campaign
The total number of Japanese guest nights was down 37.4% year on year to 25.3 million in September 2020, improving from a 51.8% reduction in August 2020, and the average occupancy rate was still low with 35.6%, but improved from 31.9% in August 2020.
Kyoto City recovered Japanese guest nights to 80% a year ago in September 2020, boosted by ‘Go To Travel’ campaign
Japanese guest nights in Kyoto City were down 23.9% in September 2020 year on year, but the monthly result recovered well to the 80% level a year ago. The average occupancy rate was 33.0%, 10.2 points higher than August (22.8%).
Private accommodations giving up businesses doubled for half a year in Japan amid COVID-19
Private accommodations giving up their businesses doubled from 3,692 as of March 11 2020 to 7,292 as of October 7 2020 amid COVID-19. Registrations was 20,192 as of October 7 2020, 215 fewer accommodations than a month ago.
Japanese overseas travelers were down 98.2% to 32,000 in September 2020
The number of Japanese overseas travelers was down 98.2% year on year to 31,600 in September 2020, considerably reducing from 1.75 million a year ago. After October, business tracks between Japan and several Asian countries started.
International arrivals in Japan were more than 10,000 in September 2020 for the first time in the past half a year
The number of international arrivals in Japan was down 99.4% year on year to 13,700 in September 2020, exceeding 10,000 for the first time in the past half a year. Arrivals from Singapore was 30 only even though the business track started.
International cruise travelers to Japan were down 12% to 2.15 million in 2019, affected by a decrease in cruises from China
The number of international cruise travelers to Japan was down 12.2% year on year to 2.15 million in 2019 because of a decrease in cruises departing from China, and port calls in Japan also down 2.2% to 2,866.
Local Brand Survey 2020 for 47 prefectures in Japan: Ibaraki gets out of the bottom, while Tokyo sees the biggest reduction
The Local Brand Survey 2020 finds that Ibaraki gets out of the bottom for the first time in the past seven years, while Tokyo ranks down from 3rd last year to 4th. The biggest leap is seen in Nagano, raising the ranking from10th last year (24.8 points) to 8th (30.5 points).
The popularity of ‘Tottori Sand Dunes’ soared as a driving domestic destination in Japan during the big autumn holiday week
According to NAVITIME Japan, the most popular destination was ‘Gotemba Premium Outlet Mall’ in Shizuoka, followed by ‘Tottori Sand Dunes’ in Tottori and ‘Nikko Toshogu’ in Tochigi in big 'Sliver Week' holiday, based on driving navigation service data.
Japanese guest nights were down 52% YOY in August 2020, not so stimulated by the government’s tourism recovery initiative
The total number of guest nights was down 58.4% year on year to 26.3 million in August 2020 (preliminary report). The monthly result of Japanese guest nights worsened from a 47.9% reduction in July 2020 with no positive effect yet from Go To Travel campaign.
Domestic travel consumption under the state of emergency declaration in Japan was down 83%
Domestic travel consumption by Japanese travelers was down 83.3% year on year to 1,004 billion JPY in the second quarter of 2020 under the state of emergency declaration, which was lifted on May 25.
TripAdvisor survey shows Hakuba, Nagano is the most popular domestic destination among Japanese travelers in this autumn
TripAdvisor survey illustrates that 45% of Japanese travelers plan driving, outdoor or nature travels in this autumn, and among them, the most popular destination is Hakuba, Nagano Prefecture.
Japanese overseas travelers were down 98.2% to 37,000 in August 2020
Japanese overseas travelers was down 98.2% year on year to 37,100 in August 2020 amid the Infection Warning Level 3 (Do not travel).
International arrivals in Japan were still down 99% in August 2020
The inbound travel market of Japan continued having a hard time, as international arrivals were down 99.7% year on year to 8,700 in August 2020. Due to travel restrictions, the almost zero results have been seen since April.
48 major travel companies in Japan continued suffering from 87% reduction in sales in July 2020, despite gradual recovery in domestic travel
Sales of 48 major travel companies unprecedentedly reduced by 87.4% year on year to 52.2 billion JPY in total in July 2020, but the monthly reduction rate, however, improved from 97.6% in May and 92.9% in June.
Japanese guest nights slowly recovered to 46% YOY reduction in July 2020
The total number of Japanese guest nights was down 45.7% to 22.3 million in July 2020, improving by by 15.5 points from 61.2% reduction in the previous month. The average occupancy rate was still low but higher.
