Japanese Travelers

69.5% of Japanese Generation Z answered the next travel after the pandemic ends would be ‘long-haul domestic travel’, followed by ‘short-haul domestic travel (62.8%)’ and ‘traveling to Europe (34.3%).’

Local municipalities of Japan will begin receiving applications for Vaccination Passport on July 26, and it will be issued to Japanese overseas travelers who have plans to travel to foreign countries or regions.

the number of Japanese guest nights was still down 50.1% 21 million in May 2021 compared to March 2019, and the average occupancy rate was 27%, worse than 31.7% in April due to the third declaration of a state of emergency.

Chief Cabinet Secretary revealed that paper vaccination passports will be issued in late July by local governments after the vaccination rule is amended.

Tourism White Paper 2021 reports guest nights for ‘Go To Travel’ domestic travel boosting campaign for six months and changes of travel trends in Japan, and also clarifies the current challenges and required solutions for the tourism industry.

Booking.com survey finds that 82% of Japanese respondents answered ‘Sustainability is very important in traveling,' but 28% said that they did not know how to search sustainable accommodations.

the number of Japanese guest nights was up 146.9% to 24 million in April 2021 over March 2020, but still down 52.8% compared to March 2019. The average occupancy rate was 32.5%, dropping from 34.9% in March 2021.

Fun Group, a Japanese overseas in-destination tour provider, has begun selling vaccination support package tours in Las Vegas and San Francisco. The price is 58,800 JPY .

JTB survey shows the ratio of ‘married couples or partners’ as a traveling company was up 4.4 points to 33.1% in 2020, and also the ratio of ‘traveling alone’ up 3.9% to 17.1% in the pandemic.

Japanese guest nights was down 46% year on year to 17.6 million in February 2021 , slightly higher than a 49.7% reduction in January, and the average occupancy rate was 26.9%, improving a little from 23.4% in January.

JTB Tourism Research & Consulting's survey shows that Japanese who experienced overseas travelers in 2019 traveled in Japan in 2020 more frequently than those who experienced domestic travel only in 2019.

Relationship travelers, who visit particular local community for a particular purpose, is estimated at 18.27 million, about 20% of all 106 million 18 years old or older residents nationwide, which consist of 8.61 million (18.4% of all residents) in three major urban areas and 9.66 million (16.3% of all residents) in other local areas.

Telecom Square has released a new free service to issue location certificate on its AR navigation app to meet requirement for travelers entering into Japan to save location information on selected map app for 14 days.

Domestic travel consumption by Japanese travelers was down 46.5% year on year to 2,694 billion JPY in the fourth quarter of 2020 (October to December 2020), and the yearly total accordingly decreased by 54.9% to 9,898 billion JPY. Travel expenditure was down 9.2% to 33,925 JPY a traveler a trip in 2020.

JTB Tourism Research & Consulting's survey shows that keys to choose accommodation is ‘thorough hygiene,' ‘dining a private room,' and ‘chartered bath,' all of which are to avoid close contact with others like staying home.

JTB Tourism Research & Consulting Survey notably illustrates that Japanese female seniors were more willing to travel in the last three months of 2020 than before, although those people had been negative about traveling since COVID-19 broke out.

Klook survey finds that the ratio of people who are unsatisfied with not traveling overseas currently was 36% in Japan, which was lower than 55% on average in APAC.

The total number of Japanese guest nights was down 24.4% year on year to 28.7 million, dropping from a 16.1% reduction in November 2020 obviously because the Japanese domestic travel recovery program ‘Go To Travel’ has been suspended nationwide.

Imperial Hotel, Tokyo announced launch of a new service apartment business, for which 99 rooms on the third floor have been renovated, expecting to meet new needs, such as the second working space for corporate executives, business continuity plan (BCP) or the second house for a wealthy class.

DMO KYOTO has developed ‘Visit Intent Index’ to measure tourists’ intents to visit Kyoto in a quantitative way. In December 2020, both of actual visitors and the visit intent index dropped to 60.7 and 67.1 because ‘Go To Travel’ program was tentatively suspended amid re-spread of COVID-19.