Japanese Travelers
The most desirable thing for Japanese consumers to do after vaccinated is domestic travel, and 10% have already booked travel
According to CCC Marketing's awareness survey on so-called ‘Revenge Consumption,' the most desirable thing to do is domestic travel with the ratio of 22.7%, and even overseas travel is ranked 3rd with the ratio of 9.7%.
Japanese overseas travelers doubled to 43,000 year on year in July 2021
The number of Japanese overseas travelers roughly doubled year on year to 43,200 in July 2021, but still down 97.4% compared to two years ago.
Expedia survey finds that half of Japanese people feel more stresses in booking travel than before COVID-19
The Expedia survey shows that 49% of Japanese respondents answered that they feel more stresses than before in booking travel, and for the next travel 45% said that they want to book activities that they cannot experience in an ordinary life.
Japanese guest nights in June 2021 were up 24%, but the growth rate was lower than before
The number of Japanese guest nights was up 24.1% to 19.3 million in June 2021 (preliminary report) compared to March 2020, but still down 46.6% compared to June 2019. The lowest occupancy rate was seen in Kyoto.
Expedia survey finds that the most-searched destination for New Year holidays by Japanese travel planners is Oahu
Expedia said that the most-searched destination by Japanese people for New Year holidays was Oahu, and Bangkok (3rd), Singapore (6th), Bali (7th), Taipei (8th) and Phuket (10th) were ranked in top 10.
JTB sells a Japan-based luxury cruise for vaccinated travelers only, chartering SILVERSEA Cruise ‘Silver Muse’
JTB has begun selling ‘Eight-days cruise in western Japan with Silver Muse’ departing on October 9 2021 for vaccinated travelers only. JTB charters the ship as a domestic cruise.
Japanese overseas travelers tripled to 30,000 in June 2021 over a year ago
The number of Japanese overseas travelers tripled year on year to 30,700 in June 2021. The monthly result, however, was still down 98% compared to two years ago.
JTB forecasts 40 million Japanese domestic travelers for this summer vacation period, 45% fewer travelers than two years ago
JTB has forecasted that Japanese domestic travelers for this summer vacation period will be about 40 million, 5.3% more travelers than a year ago but 44.8% fewer travelers than two years ago.
70% of Japanese Gen.Z choose long-haul domestic travel as their next travel after COVID-19 pandemic ends
69.5% of Japanese Generation Z answered the next travel after the pandemic ends would be ‘long-haul domestic travel’, followed by ‘short-haul domestic travel (62.8%)’ and ‘traveling to Europe (34.3%).’
Local municipalities of Japan begin receiving applications for Vaccination Passport effective to overseas travelers only
Local municipalities of Japan will begin receiving applications for Vaccination Passport on July 26, and it will be issued to Japanese overseas travelers who have plans to travel to foreign countries or regions.
Japanese guest nights in May 2021 were down 50% over two years ago, with the occupancy rate of 27%
the number of Japanese guest nights was still down 50.1% 21 million in May 2021 compared to March 2019, and the average occupancy rate was 27%, worse than 31.7% in April due to the third declaration of a state of emergency.
Paper vaccination passport will be issued in late July in Japan, followed by digital passport later
Chief Cabinet Secretary revealed that paper vaccination passports will be issued in late July by local governments after the vaccination rule is amended.
Tourism White Paper 2021 of Japan reveals guest nights for ‘Go To Travel’ campaign totaled 87.8 million for six months
Tourism White Paper 2021 reports guest nights for ‘Go To Travel’ domestic travel boosting campaign for six months and changes of travel trends in Japan, and also clarifies the current challenges and required solutions for the tourism industry.
82% of Japanese travelers answer ‘Sustainable travel is very important,” while they have troubles in finding sustainable accommodations
Booking.com survey finds that 82% of Japanese respondents answered ‘Sustainability is very important in traveling,' but 28% said that they did not know how to search sustainable accommodations.
Japanese guest nights in April 2021 were up 150% over a year ago, but remained half over two years ago
the number of Japanese guest nights was up 146.9% to 24 million in April 2021 over March 2020, but still down 52.8% compared to March 2019. The average occupancy rate was 32.5%, dropping from 34.9% in March 2021.
Japanese overseas in-destination tour provider sells vaccination tours to Las Vegas and San Francisco
Fun Group, a Japanese overseas in-destination tour provider, has begun selling vaccination support package tours in Las Vegas and San Francisco. The price is 58,800 JPY .
JTB survey shows traveling with married couples or partners and traveling alone have increased in pandemic Japan
JTB survey shows the ratio of ‘married couples or partners’ as a traveling company was up 4.4 points to 33.1% in 2020, and also the ratio of ‘traveling alone’ up 3.9% to 17.1% in the pandemic.
Japanese guest nights slightly picked up in February 2021, but the low occupancy rate was still low with 27%
Japanese guest nights was down 46% year on year to 17.6 million in February 2021 , slightly higher than a 49.7% reduction in January, and the average occupancy rate was 26.9%, improving a little from 23.4% in January.
Japanese experienced overseas travelers are aggressive about travel in Japan as well, according to the sentiment survey
JTB Tourism Research & Consulting's survey shows that Japanese who experienced overseas travelers in 2019 traveled in Japan in 2020 more frequently than those who experienced domestic travel only in 2019.
‘Engaged travelers’ are estimated at 18.3 million in Japan with 20% of all residents traveling to a particular local community
Relationship travelers, who visit particular local community for a particular purpose, is estimated at 18.27 million, about 20% of all 106 million 18 years old or older residents nationwide, which consist of 8.61 million (18.4% of all residents) in three major urban areas and 9.66 million (16.3% of all residents) in other local areas.
