Japanese Travelers

The total amount of Japanese travel consumption was up 35.4% year on year to 2.2 trillion JPY in the first three months of 2022. Travel spending a traveler was up 10.8% year on year to 35,879 JPY, which were 2.9% more than even 2019.

The number of Japanese overseas travelers were 129,200 in April 2022, exceeding 100,000 a month for the first time since March 2020, boosted by ease of travel warning.

HIS has started offering ‘RE:TRAVEL SUPPORT,’ a package of nine services to support Japanese overseas travelers, including bookings of PCR tests before departure overseas and return to Japan.

Japan Association of Travel Agents (JATA) announced guidelines for travel companies to restart performing overseas travel tours, including criteria to suspend a tour and to collect cancellation fee.

Restarting to sell package tours to Hawaii since early April this year, major travel companies of Japan have increased overseas travel bookings for this coming summer, which seems to give consumers a message of ‘reopening of overseas travel.'

ikyu.com, a luxury accommodation OTA of Japan, launched its original SNS ‘YADOLINK' to create a user community, giving them functions to find high quality stay experiences through posted photos.

JTB has decided to restart sending LOOK JTB MyStyle tours to Hawaii on April 28, followed by HIS on May 1, as Japanese government lowered the COVID-19-related travel warning from Level 3 to Level 2 for U.S.

Tourism Australia (TA) has started developing a large scale of advertising campaign in Japan to appeal tourism attractions to be selected as the next leisure destination in accordance with ease of travel restrictions into Japan.

Japan Association of Travel Agents (JATA) sent an inspection delegation to Hawaii on April 3, positioning it as the first step for reopening of outbound travel from Japan. Hiroyuki Takahashi, JATA Chairman, said "JATA member companies will begin producing and selling products for Hawaii this summer.”

The total amount of Japanese travel consumption was down 8.5% year on year to 9.1 trillion JPY in 2021, which were 58.4% less than 2019. The total number of travelers was down 9.0% year on year to 267 million.

The number of Japanese overseas travelers were 75,000 in January 2022, marking the most Japanese departures a month since the pandemic happened.

JTB Tourism Research & Consulting survey shows that 12.2% of targeting 3,000 Japanese travelers regard ‘concrete actions to climate change’ as the most important goal, and the most-taken SDGs action in traveling is ‘to avoid crowd’ with 33.4%. #Japan #Travel #research

The total number of guest nights in December 2021 was up 4% to 39.5 million compared to December 2019 or up 33.8% year on year, and the occupation rate was 46.9%, 11.8 lower points than December 2019.

According to JTB Tourism Research & Consulting survey, the ratio of respondents who purchase SDGs-oriented travel if it is more expensive is around 30%, and 41.7% say that they do not choose SDGs-oriented travel if it is more expensive than normal travel.

The number of Japanese overseas travelers were 512,200 in 2021, down 83.9% over 2020 or down 97.4% over 2019 (20,080,669).

The latest Jalan Research Center’s survey finds that the travel willingness rate as of November 2021 reached 67.7%, the highest rate since the survey began in March 2020. ‘Waiting and seeing the next travel,’ however, accounted for 46%.

According to NTTCom Research's survey, respondents in favor of restarting Go To Travel accounted for 53.5%, while 6.2% said that they are willing to travel even without it.

Okinawa Prefecture and Okinawa Convention & Visitors Bureau (OCVB) promote to sell Okinawa to Japanese overseas travel lovers as an alternative destination to overseas travel in four categories of ‘America,’ ‘Hawaii,’ ‘Asia’ and ‘Ryukyu.'

The number of Japanese overseas travelers were 51,800 in November 2021, about 20,000 more travelers than a year ago, but still 96.8% fewer travelers than two years ago.

ANA increased its domestic flight bookings by 12.3% year on year to 1,081,252 for 2021/22 New Year holiday period, and JAL up 64.8% year on year to 978,693.