Japanese Travelers
The most-taken SDGs action by Japanese travelers is ‘to avoid crowd,’ while awareness to food loss or plastic bag is low
JTB Tourism Research & Consulting survey shows that 12.2% of targeting 3,000 Japanese travelers regard ‘concrete actions to climate change’ as the most important goal, and the most-taken SDGs action in traveling is ‘to avoid crowd’ with 33.4%. #Japan #Travel #research
Japanese guest nights were up 4% in December 2021 even compared to pre-COVID-19
The total number of guest nights in December 2021 was up 4% to 39.5 million compared to December 2019 or up 33.8% year on year, and the occupation rate was 46.9%, 11.8 lower points than December 2019.
42% of Japanese people do not purchase SDGs-oriented travel if it is more expensive
According to JTB Tourism Research & Consulting survey, the ratio of respondents who purchase SDGs-oriented travel if it is more expensive is around 30%, and 41.7% say that they do not choose SDGs-oriented travel if it is more expensive than normal travel.
Japanese departures overseas totaled 512,000, down 84% over 2020 or down 97.4% over 2019
The number of Japanese overseas travelers were 512,200 in 2021, down 83.9% over 2020 or down 97.4% over 2019 (20,080,669).
The travel willingness rate reaches the highest 67% in Japan and is higher in the spring except a Golden Week period
The latest Jalan Research Center’s survey finds that the travel willingness rate as of November 2021 reached 67.7%, the highest rate since the survey began in March 2020. ‘Waiting and seeing the next travel,’ however, accounted for 46%.
Japanese people in favor of restarting Go To Travel account for 54%, while 36% say they are traveling even without it
According to NTTCom Research's survey, respondents in favor of restarting Go To Travel accounted for 53.5%, while 6.2% said that they are willing to travel even without it.
Okinawa Prefecture sells Okinawa to Japanese travelers as an alternative destination to overseas travel
Okinawa Prefecture and Okinawa Convention & Visitors Bureau (OCVB) promote to sell Okinawa to Japanese overseas travel lovers as an alternative destination to overseas travel in four categories of ‘America,’ ‘Hawaii,’ ‘Asia’ and ‘Ryukyu.'
Japanese departures were 51,000 in November 2021, about 20,000 more than a year ago
The number of Japanese overseas travelers were 51,800 in November 2021, about 20,000 more travelers than a year ago, but still 96.8% fewer travelers than two years ago.
ANA and JAL restore domestic flight bookings forNew Year holidays to 70 to 80% of the pre-pandemic level
ANA increased its domestic flight bookings by 12.3% year on year to 1,081,252 for 2021/22 New Year holiday period, and JAL up 64.8% year on year to 978,693.
30% of Japanese workers in urban areas are interested in moving to local regions, boosted by spread of telework
29.7% of Japanese workers in urban areas are interested in moving to local regions including outskirts, and out of them, 12.9% said that they had interests in moving to local regions after the pandemic occurred.
JTB forecasts 18 million Japanese domestic travelers for 2021/2022 New Year holidays, 80% more than a year ago
JTB has forecasted that the number of Japanese domestic travelers for this coming New Year holiday period (December 23 2021 to January 3 2022) will increase by 80% year on year to 18 million in total (down 38.5% over two years ago).
Tokyo Government subsidizes 5,000 JPY a night to travel in Tokyo by residents in Tokyo, securing a new budget for 600,000 nights
Tokyo Metropolitan Government has decided a supplementary budget of 3.3 billion to subsidize 5,000 JPY a night or 2,500 JPY a day trip to a Tokyo resident who travel in Tokyo.
Rakuten Travel and Marriott commence a strategic partnership in Japan to lure Rakuten members to Marriott Bonvoy
Rakuten Group and Marriott International has officially started a strategic partnership for both of the loyalty programs to encourage Rakuten members to join Marriott loyalty program ‘Marriott Bonvoy.’
Only 50,000 Japanese travelers departed overseas in October 2021
The number of Japanese overseas travelers were 50,800 in October 2021, about 20,000 more travelers than a year ago, but 96.9% fewer travelers than two years ago.
Guest nights in Japan halved in September 2021 compared to two years ago, crucially affected by the fifth infection wave
The total number of guest nights in September 2021 was down 20.5% year on year to 22.7 million, and the occupation rate was 31.3%, worse than the results in July and August.
Japan eases the quarantine regulation for vaccinated business persons and restarts accepting new international students
The Japanese government has shortened the quarantine days for vaccinated business persons to three days and restarted accepting new international students and technical trainees since November 8 2021.
Japanese overseas travelers were still down 97% to 52,000 in September 2021, compared to two years ago
The number of Japanese overseas travelers were 52,400 in September 2021, about 20,000 more travelers than a year ago, but 97% fewer travelers than two years ago.
Face recognition system is tested to Mt.Fuji climbers for their vaccination or negative certificates and health conditions
Shizuoka Prefecture and NEC will test the face recognition system for about 100 participants in trekking tours to Mt. Fuji to check their registered vaccination or negative certificates on the app.
70% of Japanese consumers intend to use ‘Go To Travel’ program if it restarts
The Sankei Research & Data survey on the future tourism finds that 69.8% of respondents intend to use domestic travel boosting program ‘Go To Travel’ if its restarts.
Japan Business Federation proposes shorter quarantine period and use of a vaccination passport for domestic economic activities
Japan Business Federation or Keidanren has proposed establishment of a medical system for early treatments,’ ‘More active COVID-19 test’ and ‘optimization of the mandatory quarantine’ to the government.
