Statistics
Japanese guest nights in Japan were down 32% in February 2022 compared to two years ago
the total number of Japanese guest nights in February 2022 was up 34.4% year on year to 23.4 million, and the occupancy rate was 34.5% overall, 27.4 lower points than 2019.
Sales of 1110 travel companies in Japan reduced to one-third of pre-pandemic, losing 2 trillion JPY
Sales of 1110 travel companies in Japan reduced by 71.2% to 724.2 billion JPY in total in 2021 from 2,519.7 billion JPY in 2020. Compared to 2019, the total shrank to one-third of 2,771 billion JPY.
Japanese domestic travelers are expected to increase by 68% to 16 million during this Golden Week period, JTB forecasts
JTB has forecasted that Japanese domestic travelers are expected to increase by 68.4% year on year to 16 million during this coming Golden Week period (April 25 to May 5). Total spending is estimated at 552 billion JPY. Younger generation especially intends to travel.
Japanese younger travelers spend more money for a day trip - research by Recruit Co.
According to a survey by Jalan Research Center of Recruit, 24.4% of all respondents performed day trips in the past year from September 2020 to August 2021. The ratio of 20s males particularly was as high as 41%.
JTB forecasts a 97% increase in domestic travelers in 2022, despite a concern about lower demand due to rise in prices
JTB has forecasted that the number of domestic travelers in Japan will increase by 97% year on year to 260 million in 2022, but recent rise in prices may discourage people to travel.
GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping
The survey results show a decrease in Generation Z who has good chances to buy their preferable merchandise in physical shops, as the ratio drops from 37.1% in 2019 to 18% in 2021, but the top place to purchase is still physical shops with the ratio of 53%.
Google talks about search data-based travel trends in APAC , revealing searches for ‘sustainability’ skyrocket in Japan
Hermione Joye, Sector Lead, APAC Travel, Google, talked about search-based travel trends in 2022 in APAC. In Japan, search interests in 'sustainability' is skyrocketing. She also said that travel brands should take advantage of first party data.
Japanese guest nights in Japan were down 35% in 2021 compared to 2019
The total number of Japanese guest nights in the calendar year of 2021 was down 0.2% year on year to 310.8 million, which were 35.3% fewer guests nights than 2019. The occupancy rate was 34.5% overall, 28.2 lower points than 2019.
JTB Group travel transactions reduced by 30% to 400 billion JPY in 2021 over 2019 despite well-recovery of domestic travel in December
Travel transactions of nine JTB Group companies were up 34.9% year on year to 398.1 billion JPY in 2021, but still down 30.1% compared to 2019 despite a 62.9% increase to 79.8 billion JPY in December 2021.
Car-centered travel seems to discourage young generation to visit Okinawa, as 30% of Japanese GenZ hesitate to use rent-a-car
Car-centered travel in Okinawa may discourage Generation Z and Millennium Generation to choose Okinawa as a leisure destination, as The Okinawa Development Finance Corporation survey shows 37.7% of them say ‘they do not hesitate to use rent-a-car.'
Japanese travel consumption was down 58% to 9 trillion JPY in 2021 compared to pre-pandemic 2019
The total amount of Japanese travel consumption was down 8.5% year on year to 9.1 trillion JPY in 2021, which were 58.4% less than 2019. The total number of travelers was down 9.0% year on year to 267 million.
More than 70,000 Japanese travelers departed overseas in January 2022, the most since the pandemic happened
The number of Japanese overseas travelers were 75,000 in January 2022, marking the most Japanese departures a month since the pandemic happened.
45 major travel companies of Japan recovered sales in total to nearly 50% of the 2019 level in December 2021
sales of 45 major travel companies increased by 31.6% year on year to 174 billion JPY in total in December 2021. Compared to two years ago, the result recover to a 54% decrease.
The most-taken SDGs action by Japanese travelers is ‘to avoid crowd,’ while awareness to food loss or plastic bag is low
JTB Tourism Research & Consulting survey shows that 12.2% of targeting 3,000 Japanese travelers regard ‘concrete actions to climate change’ as the most important goal, and the most-taken SDGs action in traveling is ‘to avoid crowd’ with 33.4%. #Japan #Travel #research
Japanese guest nights were up 4% in December 2021 even compared to pre-COVID-19
The total number of guest nights in December 2021 was up 4% to 39.5 million compared to December 2019 or up 33.8% year on year, and the occupation rate was 46.9%, 11.8 lower points than December 2019.
Bankruptcies of hotels and ryokans in Japan reduced in 2021, while the ratio of interest-bearing debt to monthly sales exceeded 30 times
According to Teikoku Data Bank survey, bankruptcies of hotels and ryokans in Japan reduced from 118 in 2020 to in 2021, but he ratio of interest-bearing debt to monthly sales rose largely to 30.13 times as of December 2021.
42% of Japanese people do not purchase SDGs-oriented travel if it is more expensive
According to JTB Tourism Research & Consulting survey, the ratio of respondents who purchase SDGs-oriented travel if it is more expensive is around 30%, and 41.7% say that they do not choose SDGs-oriented travel if it is more expensive than normal travel.
Okinawa forecasts to lose prefectural GDP of 340 billion JPY in FY2021 with a 56% decrease in tourists over FY2019
Visitors to Okinawa Prefecture is expected to reduce by 56% to 3.2 million in FY2021 ended March 31 2022 compared to FY2019, and the prefecture has forecasted to lose nominal GDP of 342.8 billion JPY.
Japanese departures overseas totaled 512,000, down 84% over 2020 or down 97.4% over 2019
The number of Japanese overseas travelers were 512,200 in 2021, down 83.9% over 2020 or down 97.4% over 2019 (20,080,669).
International arrivals in Japan totaled 246,000 in 2021, down 94% over 2020 or down 99.2% over 2019
The number of international arrivals in Japan in 2021 was 245,900, down 94% over 2020 (4,115,828) or down 99.2% over pre-COVID-19 2019 (31,882,049), according to JNTO.
